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Senior Associate Brand Manager Jobs (NOW HIRING)

B&G Foods

Senior Associate Brand Manager

Parsippany, NJ · On-site

$99K - $165K/yr

The Senior Associate Brand Manager is responsible for managing the day-to-day marketing and general management duties across a portfolio of the company's largest grocery brands, as well as the ...

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How much do senior associate brand manager jobs pay per year?

As of Jun 8, 2026, the average yearly pay for senior associate brand manager in the United States is $121,684.00, according to ZipRecruiter salary data. Most workers in this role earn between $98,000.00 and $147,500.00 per year, depending on experience, location, and employer.

What is the difference between Senior Associate Brand Manager vs Associate Brand Manager?

AspectSenior Associate Brand ManagerAssociate Brand Manager
Required CredentialsBachelor's degree, 3-5 years experience, marketing certifications often preferredBachelor's degree, 1-3 years experience, marketing certifications optional
Work EnvironmentCollaborates with cross-functional teams, manages projects, strategic planningSupports brand activities, executes marketing campaigns, assists senior staff
Employer & Industry UsageCommon in consumer goods, FMCG, and retail sectorsEntry to mid-level roles in similar industries

The Senior Associate Brand Manager typically has more experience, handles more complex projects, and plays a strategic role in brand development. The Associate Brand Manager supports daily marketing activities and campaign execution. The senior role involves greater responsibility and leadership within the marketing team.

What are the key skills and qualifications needed to thrive as a Senior Associate Brand Manager, and why are they important?

To thrive as a Senior Associate Brand Manager, you need a strong background in marketing, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing or a related field. Familiarity with tools such as Nielsen, IRI, Google Analytics, and CRM systems, along with experience in project management platforms, is highly valuable. Standout soft skills include creativity, cross-functional collaboration, and effective communication to drive brand growth and team alignment. These skills are crucial for developing successful brand strategies, managing campaigns, and delivering measurable business results in a competitive marketplace.

What does a Senior Associate Brand Manager do?

A Senior Associate Brand Manager is responsible for developing and executing marketing strategies to enhance a brand's market presence and drive growth. They analyze market trends, oversee advertising campaigns, and collaborate with cross-functional teams to ensure brand consistency. Additionally, they help manage budgets, monitor key performance indicators, and provide insights to support decision-making. This role often serves as a bridge between junior brand managers and senior leadership, ensuring projects align with the overall brand vision.

What are some common challenges faced by Senior Associate Brand Managers in balancing short-term sales goals with long-term brand strategy?

Senior Associate Brand Managers often encounter the challenge of driving immediate sales results while also ensuring the brand's long-term health and growth. This requires careful prioritization and collaboration with cross-functional teams such as sales, product development, and marketing. Balancing promotional activities that boost short-term revenue with initiatives that build brand equity is key, and success often depends on strong analytical skills, clear communication, and strategic planning. Regular alignment with senior leadership ensures that both immediate and future brand objectives are met effectively.
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Senior Associate Brand Manager jobs near you
Infographic showing various Senior Associate Brand Manager job openings in the United States as of May 2026, with employment types broken down into 100% Full Time. Highlights an 80% In-person, and 20% Remote job distribution, with an average salary of $121,684 per year, or $58.5 per hour.

Senior Associate Brand Manager

Ornua Co-operative Limited

Evanston, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 7 days ago

Job description

Job Title: Senior Associate Brand Manager - Kerrygold
Function: Marketing
Reports to: Senior Brand Manager
Position Type: Full Time, Hybrid
Schedule: Monday through Friday, 9 - 5pm (3 days in office per week)
Role Overview and Key Responsibilities
Ornua is undergoing explosive growth in North America. The Kerrygold business in North America is a powerhouse within Ornua, with an iconic and beloved brand and a highly-engaged, highly inclusive, and high-performing team that, together, have delivered double-digit, profitable growth on the business for the last twenty years.
In response to this growth, we are building the brand team for the future with the addition of expanded general management brand capabilities on the team.
This Senior Associate Brand Manager will play a key role in shaping the future of the Kerrygold business in the U.S. and in building out new capabilities on the team. It's a great opportunity for a candidate who has learned fundamentals of P&L management, consumption reporting, brand management, and wants high visibility with the ability to influence and drive change.
Reporting to the Senior Brand Manager, the Senior Associate Brand Manager will:
  • Own delivery of several aspects of the Kerrygold business in North America on a growing brand team.
  • Contribute to the development and deployment of the short-term and long-term brand strategy.
  • Lead development and roll out of a monthly business tracking process. Translate data into opportunities or actions, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance).
  • Lead customer/shopper marketing strategy, including partnering with sales on ecommerce digital marketing.
  • Manage portfolio strategy and assortment optimization with clearly defined roles for each segment of the business.
  • Lead monthly demand review process, develop and manage driver-based business & forecast model with demand planning.
  • Partner with NPD (innovation) team to guide innovation through development, customer sell-in, and lead new products through market launch with best in class support plans.
  • Lead diverse cross-functional teams with multiple stakeholders, complex inputs, and time sensitive deadlines.

Desired Skills and Requirements:
  • Bachelor's degree required; MBA preferred
  • 7+ years of experience (or combination of education and experience), experience in Consumer Goods (CPG)
  • Leads with curiosity
  • Ability to identify opportunities for new processes or frameworks and drive buy-in across the organization
  • Strong analytical mindset, ability to translate data into insights and actions
  • Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
  • Strong ability to navigate ambiguity and operating in a growing and evolving organization
  • Creative problem solver
  • Experience leading cross-functional teams in matrixed organization
  • Proactive and action-oriented, sees opportunities to add value or optimize and takes action
  • Strong project management skills and attention to detail
  • Ability to clearly manage key stakeholders while driving work forward

Company Background:
Ornua is a leading dairy co-operative which sells premium dairy products globally on behalf of its Member Co-operatives, Ireland's dairy processors and, in turn, Irish dairy farmers.
Ornua has revenues of €3.4 billion and is supported by a global team of approximately 2,800 employees. The Group operates as a commercial organisation across 10 business units, including 12 production facilities located in Europe, North America, the Middle East and Africa.
The commercial organisation is responsible for the marketing and sales of Ornua's consumer brands including Ireland's most successful food export: Kerrygold. Consumer markets are served by production facilities in Ireland, Germany and the UK and by in-market Sales & Marketing Teams in Asia, Germany, Ireland, MEA, Poland, Spain, rest of Europe and North and Latin America.
It also manages the procurement of Irish and non-Irish dairy products, the sale of dairy ingredients to food manufacturing and foodservice customers globally, and the implementation of de-risking and trading strategies to manage market volatility. These activities are supported by production facilities and in-market teams in Europe, North America, the Middle East and Africa.
The Kerrygold business in North America is a powerhouse within Ornua, with an iconic and beloved brand and a highly-engaged, highly inclusive, and high-performing team that, together, have delivered double-digit, profitable growth on the business for the last twenty years.
Total Rewards at Ornua Foods North America will include a competitive salary and annual bonus scheme. The following are a list of other benefits you can avail of: low employee contribution for Medical, Vision and Dental benefits cover; 401k; Paid Time Off; Maternity Leave (20 weeks); Parental Leave; Flexible working; Fitness Reimbursement; Charity Donation; Complimentary Kerrygold products; Free car parking and secure bicycle storage; Free healthy snacks and drinks in the office; Reward & Recognition program; Volunteering opportunities; Service Anniversary Awards. The salary range for this role is $114,000 to $139,000 and the candidate will be offered a salary commensurate with their level of experience.
Ornua Foods North America Inc is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Applicants must be authorized to work for any employer in the U.S.

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