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Associate Brand Manager Jobs in California (NOW HIRING)

Nordic Naturals

Associate Brand Manager

Watsonville, CA · On-site +1

$91K - $118K/yr

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand ...

Nordic Naturals

Associate Brand Manager

Watsonville, CA · On-site

$91K - $118K/yr

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand ...

Archer Meat Snacks

Associate Brand Manager

Los Angeles, CA · On-site

$90K - $115K/yr

Associate Brand Manager Location: Los Angeles, CA Reports To: Director of Brand Marketing Compensation: $90,000 - $115,000 Marketing Message: Are you highly organized, detail-oriented, and passionate ...

Sunsweet

Associate Brand Manager

Yuba City, CA · On-site

$75 - $120/hr

Walton Avenue Yuba City, CA 95993, USA The Associate Brand Manager, Sunsweet will support the Brand Manager in the execution of brand, product, and commercial marketing plans across the U.S. domestic ...

Sunsweet Growers

Associate Brand Manager

Yuba City, CA · On-site

$27.52 - $41.94/hr

The Associate Brand Manager, Sunsweet will support the Brand Manager in the execution of brand, product, and commercial marketing plans across the U.S. domestic business. This role is responsible for ...

Sunsweet Growers

Associate Brand Manager

Yuba City, CA · On-site

$57K - $87K/yr

The Associate Brand Manager, Sunsweet will support the Brand Manager in the execution of brand, product, and commercial marketing plans across the U.S. domestic business. This role is responsible for ...

Kinder's

Associate Brand Manager

Walnut Creek, CA · On-site

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

Kinder's

Associate Brand Manager

Walnut Creek, CA · On-site

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

Kinder's

Associate Brand Manager

Walnut Creek, CA

$95K - $124K/yr

Reporting to the Sr. Brand Manager, the Associate Brand Manager will play a critical role in driving brand performance through business analytics, go-to-market excellence, portfolio management, and ...

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All JobsAssociate Brand JobsAssociate Brand Manager JobsAssociate Brand Manager Jobs in California

Associate Brand Manager information

See California salary details

$31.6K

$94.7K

$121.4K

How much do associate brand manager jobs pay per year?

As of Sep 6, 2026, the average yearly pay for associate brand manager in California is $94,677.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,400.00 and $111,000.00 per year, depending on experience, location, and employer.

What is an associate brand manager?

An associate brand manager works with other marketing professionals to develop and coordinate advertising and sales strategies for a brand. Your duties and responsibilities in this career are to determine spending for a project, collaborate with advertising and sales department managers to define the brand image, create goals and strategies to publicize that image, and cultivate relationships with advertisers and clients. You do internal research as well as marketplace research to determine your brand's position relative to competitors.

What does an associate brand manager do?

An Associate Brand Manager helps develop and execute marketing strategies to promote a specific brand or product line. They work closely with cross-functional teams like sales, product development, and advertising to ensure brand consistency and growth. Key responsibilities often include analyzing market trends, assisting with campaign development, managing budgets, and monitoring the performance of marketing initiatives. Their role is essential in ensuring that the brand remains competitive and resonates with target audiences.

What are the key skills and qualifications needed to thrive as an associate brand manager, and why are they important?

To thrive as an Associate Brand Manager, you need a solid understanding of marketing principles, brand strategy, and data analysis, typically supported by a bachelor's degree in marketing, business, or a related field. Familiarity with tools like Nielsen, IRI, Adobe Creative Suite, and CRM systems is often required, along with experience in project management platforms. Strong communication, creativity, and collaboration skills help you stand out by enabling effective teamwork and innovative problem-solving. These competencies are vital for managing brand initiatives, ensuring consistent messaging, and driving business growth in competitive markets.

How does an associate brand manager typically collaborate with other departments to execute marketing campaigns?

Associate Brand Managers regularly work with cross-functional teams such as sales, product development, market research, and creative agencies. Their role involves coordinating campaign timelines, aligning messaging across platforms, and ensuring that product launches or brand initiatives are seamlessly executed. Strong communication and project management skills are essential, as they often act as liaisons to make sure everyone is aligned with the brand's goals. This collaborative environment provides great exposure to different business functions and helps build a solid foundation for career growth within brand management.

What is the difference between Associate Brand Manager vs Brand Manager?

AspectAssociate Brand ManagerBrand Manager
ResponsibilitiesSupports brand strategies, assists in campaign execution, conducts market researchDevelops and implements brand strategies, oversees campaigns, manages budgets
Experience & CredentialsEntry-level or 1-3 years experience, bachelor’s degree in marketing or related field3+ years experience, strong marketing background, often an MBA
Work EnvironmentCollaborative team setting, supporting senior staffLeadership role, strategic planning, cross-functional coordination

The main difference is that Associate Brand Managers support and assist in executing brand strategies, often in entry-level roles, while Brand Managers take on full responsibility for developing and leading brand initiatives. The Associate role is ideal for gaining experience, whereas the Brand Manager position involves strategic decision-making and leadership.

Is an associate brand manager entry-level?

An associate brand manager position is typically considered an entry-level role in marketing and brand management. It often requires a bachelor's degree and some relevant internship or work experience, serving as a starting point for a career in brand management. Advancement usually involves gaining experience and developing skills in market research, campaign planning, and cross-functional collaboration.

What does an associate brand manager get paid?

An associate brand manager typically earns between $60,000 and $80,000 annually, depending on experience, location, and company size. Entry-level positions may start lower, while those with more experience or in high-cost areas can earn higher salaries. They often work with marketing tools and data analysis to support brand strategies.

What level is an associate brand manager?

An associate brand manager is an entry- to mid-level position in marketing, typically requiring a bachelor's degree and some experience in brand management or marketing. They support senior brand managers in developing and executing marketing strategies and often work with cross-functional teams. The role is considered a stepping stone to more senior brand management positions.
More about Associate Brand Manager jobs

What are the most commonly searched types of Brand Manager jobs in California?

The most popular types of Brand Manager jobs in California are:

What are popular job titles related to Associate Brand Manager jobs in California?

For Associate Brand Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Associate Brand Manager jobs in California look for?

The top searched job categories for Associate Brand Manager jobs in California are:

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What are popular job titles related to Associate Brand Manager jobs in CA?

For Associate Brand Manager jobs in CA, the most frequently searched job titles are:

Associate Brand Manager jobs near you
Infographic showing various Associate Brand Manager job openings in California as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 87% Physical, 2% Hybrid, and 11% Remote job distribution, with an average salary of $94,677 per year, or $45.5 per hour.

Associate Brand Manager / Brand Manager

Califia Farms

Los Angeles, CA • On-site

$100 - $140/hr

Other

Re-posted 14 days ago

Job description

Overview

Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected candidate’s relevant experience, demonstrated capabilities and readiness to assume the scope of the role.

At either level, this individual will translate consumer, category and business insights into strategies and initiatives that build our brands and drive sustainable growth. The successful candidate will work closely with cross-functional partners across Insights, Sales, Finance, Innovation, R&D, Operations and Creative.

This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Responsibilities
  • Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
  • Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
  • Develop and manage project timelines to ensure successful execution of key business initiatives
  • Translate consumer, market, and competitive insights into actionable business recommendations
  • Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
  • Collaborate with Sales and other partners to develop effective selling materials and marketing assets
  • Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives
Qualifications

Position Level & Experience

Associate Brand Manager

Candidates considered at the Associate Brand Manager level will typically bring 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline. At this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.

Brand Manager

Candidates considered at the Brand Manager level will typically bring 3-4 years of progressive brand management or closely related CPG marketing experience. At this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.

Qualifications & Skills

  • MBA preferred, not required
  • Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
  • Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
  • Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
  • Strong communication, presentation, and influencing skills
  • Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
  • Passion for building brands, understanding consumers, and driving business results

The final title, scope and compensation will be determined based on the selected candidate’s experience, skills and demonstrated readiness for the level of responsibility.

Anticipated Associate Brand Manager base salary range: $100,000 - $120,000Anticipated Brand Manager base salary range: $125,000 - $140,000

As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change.

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.

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