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Retail Communications Manager Jobs in California

Verkada

Communications Manager

San Mateo, CA

About the Role We're looking for a Communications Manager who is genuinely passionate about AI ... retail crime, warehouse safety compliance, school security, healthcare facility management, and ...

Verkada

Communications Manager

San Mateo, CA · On-site

It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that ... About the Role We're looking for a Communications Manager who is genuinely passionate about AI ...

ALO

Sr. Instructional Designer, Retail

Beverly Hills, CA · On-site

$100K - $130K/yr

Partner with the Retail Communications team to create strong change management plans and communications that work in harmony with our learning approach * Use platform analytics and field feedback to ...

ALO

Sr. Instructional Designer, Retail

Beverly Hills, CA · On-site

$100K - $130K/yr

Partner with the Retail Communications team to create strong change management plans and communications that work in harmony with our learning approach * Use platform analytics and field feedback to ...

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Retail Communications Manager information

What is a retail communications manager?

A Retail Communications Manager is responsible for developing and executing communication strategies within retail organizations to ensure clear and effective messaging between corporate offices, store employees, and sometimes customers. They create internal communications, such as newsletters, training materials, and announcements, and often coordinate with marketing and HR teams. Their goal is to keep staff informed, engaged, and aligned with company objectives, as well as to support brand consistency across all retail locations. This role often requires excellent writing, organizational, and interpersonal skills.

What are the key skills and qualifications needed to thrive as a retail communications manager?

To thrive as a Retail Communications Manager, you need expertise in strategic communication, marketing, and brand management, often supported by a degree in communications, marketing, or a related field. Familiarity with content management systems (CMS), email marketing platforms, analytics tools, and digital design software is typically required. Strong interpersonal skills, creativity, and the ability to manage multiple projects simultaneously help professionals excel in this role. These skills are essential for effectively shaping brand messaging, engaging stakeholders, and driving consistent communication across retail channels.

How does a retail communications manager typically collaborate with store teams and leadership to ensure messaging consistency?

A Retail Communications Manager works closely with store managers, regional leaders, and corporate departments to develop and distribute clear, consistent messaging across all retail locations. This often involves regular meetings, feedback sessions, and the use of digital platforms to share updates, campaigns, and policy changes. By fostering two-way communication, the manager ensures that frontline teams understand and effectively implement company initiatives, while also gathering valuable insights from stores to refine future communications. This collaborative approach helps maintain brand consistency and operational alignment throughout the organization.

What is the difference between Retail Communications Manager vs Retail Marketing Coordinator?

AspectRetail Communications ManagerRetail Marketing Coordinator
Primary FocusManaging internal and external communications related to retail brand messagingExecuting marketing campaigns and promotional activities in retail settings
Required SkillsCommunication strategies, branding, stakeholder engagementMarketing tactics, campaign coordination, social media
Work EnvironmentCorporate offices, retail stores, communication agenciesRetail stores, marketing departments, advertising agencies
Common CertificationsCommunications, Public Relations, Marketing certificationsMarketing, Digital Marketing certifications

The Retail Communications Manager primarily handles communication strategies and brand messaging within the retail industry, focusing on stakeholder engagement and brand consistency. In contrast, the Retail Marketing Coordinator concentrates on executing marketing campaigns and promotional activities to drive sales and customer engagement. While both roles require marketing knowledge, the Communications Manager emphasizes messaging and communication skills, whereas the Coordinator focuses on campaign execution and marketing tactics.

What are the most commonly searched types of Retail Communications jobs in California?

The most popular types of Retail Communications jobs in California are:

What are popular job titles related to Retail Communications Manager jobs in California?

For Retail Communications Manager jobs in California, the most frequently searched job titles are:

What job categories do people searching Retail Communications Manager jobs in California look for?

The top searched job categories for Retail Communications Manager jobs in California are:

What cities in California are hiring for Retail Communications Manager jobs?

Cities in California with the most Retail Communications Manager job openings:

Retail Communications Manager jobs near you
Infographic showing various Retail Communications Manager job openings in California as of August 2026, with employment types broken down into 1% As Needed, 83% Full Time, 13% Part Time, 2% Temporary, and 1% Contract. Highlights an 93% Physical, 3% Hybrid, and 4% Remote job distribution.

Manager, Retail Communications - Remote

Harbor Freight Tools

Calabasas, CA • Remote

$110K - $166K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 9 days ago

Job description

The Manager of Retail Communication is a creative and innovative leader responsible for ensuring store and field leader messages bring the HFT Brand values to life while also inspiring connection to the business priorities and to one another on a daily basis.
This leader will partner with various departments to design and implement communication campaigns across multiple channels, platforms, and mediums, inspiring innovative and progressive ways to nurture the heritage of the Brand while also evolving the daily experience and culture supporting our Best in Retail Associate Experience. This leader has a passion for details, values the art and power of storytelling, and understands that every word matters.
This Manager will design and maintain weekly communication routines, support the content creation for Field Meetings and Webinars, and ensure Brand stories resonate through the Associate Experience on a daily basis.
This position requires a passion for collaboration, strong project management skills, and experience with storytelling. Retail experience and knowledge working with an Intranet and Task Management platform is preferred.
Duties and Responsibilities
Responsible for ensuring Field Leaders and Store Associates are inspired by and connected to the HFT Brand and core values through the full range of internal communication experiences including daily messaging, monthly and annual meetings, in-store postings, and web-based events.
  • Ensure HFT Brand voice is present in all field communication campaigns, postings, meetings, and messages
  • Design and lead weekly communication routines that consistently deliver inspiring, high quality messaging for retail teams and ensure easy execution for partners
  • Lead and facilitate project plans for excellence in execution of all field meetings
  • Maintain a pulse on creative trends in engagement and communications to fuel Continuous Improvement of the Store Experience and internal communication strategies
  • Create communication campaigns that inspire and connect teams using the most effective platform, visual design, and format to convey the target experience
  • Build effective cross-functional relationships in a fast-paced organization, while working with partners to create messaging, meetings, and materials that support the business and store teams
  • Provide positive and constructive feedback to employees through coaching, mentoring, counseling or corrective guidance or action, as appropriate
  • Participate in and contribute to strategic planning sessions with peers and Senior Leadership
Scope (Required) 
  • Staff supervision and development - Yes
  • Decision making - Provide data for decision support, negotiate on behalf of management, participate in planning business objectives
  • Travel - 20%
  • Location- Remote

The anticipated salary range for this position is $110,800 - $166,100 depending on location, knowledge, skills, education and experience. This position is also eligible for an annual discretionary bonus. In addition, we offer comprehensive and competitive benefits to Associates (and their families) such as medical, dental, vision, life insurance, short-term and long-term disability. Eligible Associates are able to enroll in our company's 401k plan. Associates will accrue paid time off up to 236 hours per year (inclusive of PTO, floating holidays, and paid holidays). Paid sick time up to 80 hours per year unless otherwise required by law.

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