Brand Manager Jobs in California (NOW HIRING)

Califia Farms is seeking a talented brand marketer to join our Brand Management team. We are open to filling this position at either the Associate Brand Manager or Brand Manager level, depending on the selected candidate’s relevant experience, demonstrated capabilities and readiness to assume the scope of the role.

At either level, this individual will translate consumer, category and business insights into strategies and initiatives that build our brands and drive sustainable growth. The successful candidate will work closely with cross-functional partners across Insights, Sales, Finance, Innovation, R&D, Operations and Creative.

This hybrid position requires on-site work at our corporate office in the DTLA Arts District Tuesday through Thursday, with remote flexibility on Mondays and Fridays. 

• Analyze category, consumer, competitive, and business performance data to identify opportunities and support brand growth
• Lead cross-functional teams to execute innovation, commercialization, and brand-building initiatives from concept through launch
• Develop and manage project timelines to ensure successful execution of key business initiatives
• Translate consumer, market, and competitive insights into actionable business recommendations
• Support packaging development, marketing programs, and commercialization activities that drive awareness, trial, and in-market performance
• Collaborate with Sales and other partners to develop effective selling materials and marketing assets
• Contribute to portfolio strategy, business planning, and brand-building initiatives designed to achieve revenue and growth objectives

Position Level & Experience

Associate Brand Manager

Candidates considered at the Associate Brand Manager level will typically bring 1-2 years of relevant experience in brand marketing, consumer marketing, innovation, insights or a related CPG discipline. At this level, the individual will independently lead defined projects and workstreams while contributing to broader brand strategy and planning.

Brand Manager

Candidates considered at the Brand Manager level will typically bring 3-4 years of progressive brand management or closely related CPG marketing experience. At this level, the individual will assume greater ownership of brand strategy, annual planning, business performance, cross-functional leadership and major innovation or commercialization initiatives.

Qualifications & Skills

• MBA preferred, not required
• Strong analytical skills and the ability to leverage consumer, syndicated, panel, sales, and market data to identify opportunities and drive business recommendations
• Demonstrated project management skills, including the ability to manage multiple priorities and drive cross-functional initiatives from concept through execution
• Experience collaborating with cross-functional teams to support innovation, commercialization, packaging, and marketing initiatives
• Strong communication, presentation, and influencing skills
• Highly organized, self-motivated, and comfortable operating in a fast-paced environment.
• Passion for building brands, understanding consumers, and driving business results

The final title, scope and compensation will be determined based on the selected candidate’s experience, skills and demonstrated readiness for the level of responsibility.

Anticipated Associate Brand Manager base salary range: $100,000 - $120,000
Anticipated Brand Manager base salary range: $125,000 - $140,000

As a full-time employee, you will be eligible to enroll in Califia’s employee benefits program. You may also be eligible to participate in the company’s bonus program which may be subject to change. 

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.