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Assistant Brand Manager Jobs in California (NOW HIRING)

SAMYANG AMERICA INC

Assistant Brand Manager

Brea, CA · On-site

$76K - $95K/yr

Position Summary: We are seeking a motivated and detail-oriented individual to join our growing team as an Assistant Brand Manager. In this role, you will play a key part in supporting the ...

Jazwares

Associate Brand Manager - IP Plush

Culver City, CA · On-site

$94K - $123K/yr

Under direction or supervision of Brand Manager, assist and collaborate with Product Development Managers through all aspects of product development, from concept to market and ensure that concept ...

AllSTEM Connections

Brand Manager

Redwood City, CA · On-site

$118K/yr

... Assist with the stage-gate process by maintaining key product review documents such as the DVF (Design, Viability, Feasibility) framework. • Implement brand management best practices to drive ...

Marquee Brands

Brand Manager

Redondo Beach, CA · On-site

$80K - $100K/yr

Brand Manager - Redondo Beach (Hybrid) Marquee Brands is seeking a knowledgeable, strategic ... Provide trademark proof of usage * Assist with various tasks by liaising with the legal team, and ...

Marquee Brands

Brand Manager

Redondo Beach, CA · On-site

Brand Manager - Redondo Beach (Hybrid) Marquee Brands is seeking a knowledgeable, strategic ... Provide trademark proof of usage * Assist with various tasks by liaising with the legal team, and ...

Hawke Media

Brand Assistant

Santa Monica, CA

$24.03 - $28.85/hr

Manage high priority, confidential information * Support CEO in all administrative duties including ... vendor coordination * Assist in event planning, product launches, and brand activations ...

Hawke Media

Brand Assistant

Santa Monica, CA · On-site

$50K - $60K/yr

Manage high priority, confidential information * Support CEO in all administrative duties including ... vendor coordination * Assist in event planning, product launches, and brand activations ...

Bold

Brand Assistant

Santa Ana, CA · On-site

$43K - $53K/yr

We have a Brand Assistant position with one of our retail clients. Below are the and the requirement needed for the job. Our client will contact the successful candidate. As a Brand Assistant, you ...

Bold

Brand Assistant

Santa Ana, CA

$43K - $53K/yr

We have a Brand Assistant position with one of our retail clients. Below are the and the requirement needed for the job. Our client will contact the successful candidate. As a Brand Assistant, you ...

The Wonderful Company

Brand Manager

Los Angeles, CA · On-site

$140K - $150K/yr

The Brand Manager leads the development and implementation of marketing plans that drive corporate ... functional teams. * Assist in the onboarding, training and development of team members.

The Wonderful Company

Brand Manager

Los Angeles, CA · On-site +1

$140K - $150K/yr

The Brand Manager leads the development and implementation of marketing plans that drive corporate ... functional teams. * Assist in the onboarding, training and development of team members.

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Assistant Brand Manager information

See California salary details

$24.7K

$46.5K

$68.1K

How much do assistant brand manager jobs pay per year?

As of Aug 25, 2026, the average yearly pay for assistant brand manager in California is $46,463.00, according to ZipRecruiter salary data. Most workers in this role earn between $41,000.00 and $50,800.00 per year, depending on experience, location, and employer.

What does an assistant brand manager do?

Assistant brand managers provide analytical and administrative support to brand managers and assist in the day-to-day operations of a marketing department or company. As an assistant brand manager, your duties are to plan and coordinate effective policies that help the department achieve its goals. You oversee market research, coordinate consumer outreach, and product or brand awareness efforts, and meet with clients or other department managers to ensure that your department’s policies are in line with their goals or requirements.

What does an assistant brand manager do?

An Assistant Brand Manager supports the development and execution of marketing strategies to promote a brand and increase its market share. They assist with market research, analyze consumer insights, coordinate advertising and promotional campaigns, and collaborate with cross-functional teams such as sales, product development, and creative agencies. Their role is crucial in helping the brand maintain a consistent image and achieve its business objectives. Assistant Brand Managers often track key performance indicators and report on campaign effectiveness to senior management.

What are the key skills and qualifications needed to thrive as an assistant brand manager, and why are they important?

To thrive as an Assistant Brand Manager, you need a strong background in marketing principles, data analysis, and project management, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with marketing analytics tools, CRM systems, and platforms like Nielsen and Google Analytics is often required. Creativity, attention to detail, and strong interpersonal skills enable you to effectively collaborate and innovate within cross-functional teams. These skills are crucial for executing successful brand strategies, driving growth, and maintaining brand consistency in a competitive market.

How does an assistant brand manager typically collaborate with other departments within a company?

Assistant Brand Managers work closely with a variety of departments, including marketing, sales, product development, and market research teams. They often coordinate cross-functional projects, ensuring brand initiatives align with overall business objectives and timelines. Regular communication and teamwork are essential, as the role involves gathering input from different stakeholders, managing feedback, and supporting the execution of integrated marketing campaigns. This collaborative environment helps Assistant Brand Managers gain a holistic view of the business and develop valuable project management skills.

What is the difference between Assistant Brand Manager vs Brand Manager?

AspectAssistant Brand ManagerBrand Manager
ResponsibilitiesSupports brand strategies, assists in campaign execution, conducts market researchDevelops and implements brand strategies, oversees campaigns, manages brand performance
Experience & QualificationsBachelor's degree in marketing or related field, 1-3 years of experienceBachelor's or master's degree, 3+ years of experience in brand management
Work EnvironmentCollaborates with marketing teams, reports to Brand ManagerLeads brand initiatives, manages teams, interacts with senior management

In summary, an Assistant Brand Manager supports the core functions of brand management and gains experience, while a Brand Manager takes on full responsibility for developing and executing brand strategies. The Assistant role is often a stepping stone to a Brand Manager position.

More about Assistant Brand Manager jobs

What are the most commonly searched types of Brand Manager jobs in California?

The most popular types of Brand Manager jobs in California are:

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For Assistant Brand Manager jobs in California, the most frequently searched job titles are:

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Cities in California with the most Assistant Brand Manager job openings:

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Assistant Brand Manager jobs near you
Infographic showing various Assistant Brand Manager job openings in California as of August 2026, with employment types broken down into 82% Full Time, 15% Part Time, and 3% Contract. Highlights an 79% Physical, 3% Hybrid, and 18% Remote job distribution, with an average salary of $46,463 per year, or $22.3 per hour.

Assistant Brand Manager

SAMYANG AMERICA INC

Brea, CA • On-site

$76K - $95K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 2 days ago

Job description

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.


If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary: We are seeking a motivated and detail-oriented individual to join our growing team as an Assistant Brand Manager. In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S. market.

Key Responsibilities:

Brand Positioning & Messaging

  • Develop clear, differentiated positioning and messaging for each product and category.

  • Translate technical product features into compelling consumer benefits and brand stories.

  • Own product design, naming, claims framing, and core launch narratives.

New Product Development & Innovation

  • Build both short term and long-term innovation pipeline across flavor line extensions, new benefits, and new formats to ensure profitable and incremental growth for the brand

  • Assist end-to-end commercialization of the products from ideation to launching through owning the NPD process

  • Provide ongoing forward-looking business outlook and category insights as part business planning activities and lead post launch review to track performance of the new products.

Go-To-Market & Launch Strategy

  • Assists go-to-market strategy for all product launches across digital, retail, and wholesale.

  • Support integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.

  • Own launch briefs, timelines, and cross-functional alignment.

Consumer Insights & Marketing Analysis

  • Leverage consumer insights, testing, and market intelligence to build compelling selling story of the responsible category & products

  • Competitive analysis using data tools including Circana, Nielson Panel and Mintel.

Product Lifecycle Management

  • Product lifecycle management including the product specs & design

  • Successful item management through SAP

Sales Enablement & Training

  • Develop product education, training materials, and selling tools for internal teams and retail partners.

  • Support product knowledge sessions and launch readiness training.

Cross-Functional Partnership

  • Partner closely with HQ for Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.

  • Ensure product readiness across training, tools, content, and selling materials.

Requirements:

  • 3-4 years of experience in Brand / Marketing Management, Sales, Trade Marketing or Consumer Insights

  • Strong FMCG / CPG industry experience

  • Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)

  • Marketing analytics & consumer insight experience

  • Strong understanding of cull commercialization and NPD process

  • Proven experience working within cross-functional & HQ matrix structures


The base salary for this position is between $76,000.00 and $95,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.


Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.