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How much do assistant marketing manager jobs pay per hour?

As of Jun 9, 2026, the average hourly pay for assistant marketing manager in the United States is $24.67, according to ZipRecruiter salary data. Most workers in this role earn between $18.27 and $28.61 per hour, depending on experience, location, and employer.

What does an Assistant Marketing Manager do?

An Assistant Marketing Manager helps develop, implement, and monitor marketing campaigns for a company’s products or services. They often assist with market research, coordinate promotional activities, analyze campaign performance, and support the senior marketing team in achieving strategic goals. This role typically involves working closely with other departments, managing budgets, and ensuring marketing materials are aligned with the brand’s image. Assistant Marketing Managers also help organize events, prepare reports, and contribute ideas to improve marketing effectiveness.

How does an Assistant Marketing Manager typically collaborate with other departments within a company?

Assistant Marketing Managers frequently work cross-functionally, collaborating with departments such as sales, product development, and customer service to ensure cohesive marketing strategies. They often coordinate with designers and content creators to develop promotional materials and campaigns, and may also liaise with data analysts to assess campaign performance. Effective communication and teamwork are essential, as the role requires aligning marketing initiatives with broader company goals and ensuring messaging consistency across all channels.

What are the key skills and qualifications needed to thrive as an Assistant Marketing Manager, and why are they important?

To thrive as an Assistant Marketing Manager, you need a solid understanding of marketing principles, data analysis, and campaign management, often supported by a degree in marketing or business. Familiarity with digital marketing tools such as Google Analytics, CRM platforms, and social media management systems is typically required. Strong organizational skills, creativity, and effective communication help you collaborate with teams and execute successful campaigns. These skills ensure you can contribute to brand growth, make data-driven decisions, and adapt quickly in a dynamic marketing environment.

What is the difference between Assistant Marketing Manager vs Marketing Coordinator?

AspectAssistant Marketing ManagerMarketing Coordinator
ResponsibilitiesSupports marketing strategies, manages campaigns, oversees team tasksExecutes marketing plans, coordinates events, handles administrative tasks
Required SkillsMarketing knowledge, leadership, project managementCommunication, organization, basic marketing understanding
Experience1-3 years in marketing roles, some leadership exposureEntry-level, internships, or 1 year experience
Work EnvironmentOffice-based, collaborative teams, strategic planningOffice or event settings, operational focus

The Assistant Marketing Manager typically has more strategic and supervisory responsibilities, requiring some leadership experience. In contrast, the Marketing Coordinator focuses on executing marketing activities and supporting campaigns. Both roles are essential in marketing teams but differ in scope and seniority.

More about Assistant Marketing Manager jobs
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Assistant Marketing Manager jobs near you
Infographic showing various Assistant Marketing Manager job openings in the United States as of May 2026, with employment types broken down into 1% As Needed, 88% Full Time, 8% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $51,323 per year, or $24.7 per hour.

Assistant Marketing Manager - Entry Level

Valley Surge Marketing, Inc.

Harrisburg, PA • On-site

Full-time

Posted 16 hours ago

Job description

Company Description

One of the fastest growing industries across the country. We alleviate some of the work from Fortune 100 and 500 Companies by aiding in all aspects of their retail marketing to expand their business development locally. All representatives are cross-trained in marketing and sales through events, promotions, product launches and demonstrations. Valley Surge Marketing Group's focus is to grow the territory and promote representatives from within to aid in the territory management and training of future business partners.

Job Description

VSM envelopes the leading Marketing, Advertising, and Sales firms in the Harrisburg, PA area. We are currently looking for innovative, team-oriented individuals who enjoy working with others and maintaining relationships with our prestigious clientele to be considered for our management training program.

With recent expansion and growth, we are in need of individuals who posses strong leadership abilities to help oversee more campaigns to insure growth and success within our company. We are willing to invest our time into training qualified candidates from the ground up to take on great leadership and management roles. Through our management training program, we can cross train and develop those individuals into that role in the marketing and promotions we do for our clients' products and services.


PHASES OF OUR MARKETING MANAGEMENT TRAINING PROGRAM:

Customer Service: client representative, brand management, direct field marketing, retail customer service

Leadership & Team Building: relationship management with retailer, interviewing, hiring and on-boarding process, training, team management, social media

Management Training: financial, administrative, operational, full recruiting cycle

Qualifications

Primary Duties of the Entry Level Marketing Manager:

Impacts sales results by developing, supporting and executing field marketing and segment activities.

Executes Marketing campaigns and Plans Events depending on expertise.

Works with appropriate clients to support campaigns.

Works with various corporate/field marketing managers to determine appropriate customized programs and strategies for various market segments.

Provides coordination and project management to ensure event success.

Once the management capacity is reached, may also attend these events as required.

Monitors use of existing sales tools.

Provides input on requirements for additional tools.

Publicizes event and works with Account Development to raise awareness and drive high levels of attendance and participation by targeted audience.

Advises on new ideas to generate revenue for various clientele

Additional Information

All your information will be kept confidential according to EEO guidelines.

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