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IM8 is a next-generation health and longevity brand co-founded by David Beckham and Prenetics (NASDAQ: PRE), on a mission to make world-class nutritional science accessible to everyone. Launched in late 2024, IM8 grew Q1 2026 revenue nearly 6x year-over-year to $33.8M, and the company has raised full-year 2026 IM8 revenue guidance to $190M–$210M. Over 60% of revenue is generated outside the US. We ship to 43 countries, and our athlete partner roster includes David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, and Inter Miami CF.

We are built on science, not story — our flagship Daily Ultimate Essentials carries 90 active ingredients, we run randomized controlled trials on our products, and we hold a clinical-grade standard in a category notorious for shortcuts.

Our business is subscription at its core. Every basis point of NRR we add compounds — into LTV, into payback, into the ability to outspend everyone else on acquisition. Retention isn't a department at IM8. It is the model.

Position Overview

Own IM8's TikTok Shop channel end to end and scale it as a revenue engine. You have already run and scaled a US TikTok Shop successfully and can take the lead on execution from day one. The channel has three engines — the affiliate creator network, paid amplification, and shop/ads operational health — and this role is accountable for all three working together. You will run day-to-day channel execution while our Head of Team owns overall strategy, performance, and budgets.

Key Responsibilities

• Channel ownership — Run TikTok Shop day to day in Seller Center: listings, promotions, campaign calendar, shop health, and policy compliance for the US and UK markets.
• Commission & incentive architecture — Own open collaborations, target plans, and TAP campaigns; set commission and Shop Ads rate structures; recommend bundles and offers; design creator incentive mechanics (challenges, bonuses, tiered payouts) in coordination with the community and creator-success teams.
• Creator content pipeline — Drive video volume and quality from affiliate creators: narrow, persona-specific briefs (not one broad supplement brief), hooks, posting cadence, and sample-flow priorities — scaling output without sacrificing brand and legal/claims standards.
• Winner selection & paid amplification — Run the weekly Ads x Affiliate review with the paid ads team: select winning creator content for GMV Max, manage the authorized creative pool, prevent campaign conflicts, and judge performance on contribution (spend, paid clicks, conversion, refunds) rather than blended ROI alone.
• Performance reporting — Own weekly GMV, content volume, creator activation, and conversion reporting, separating organic from ad-supported orders; identify what is working and reallocate fast.
• Playbooks — Codify what works into SOPs so the channel is repeatable and trainable.

What Success Looks Like (first 6-12 months)

• TikTok Shop GMV growth against agreed monthly targets.
• Creator content volume restored and scaled past prior-agency levels.
• Active posting affiliates and creator activation rate trending up month over month.
• GMV Max contribution (not just reported ROI) maintained or improved as spend scales, with winning assets consistently moved into paid.

Requirements

• Proven track record running and scaling a US TikTok Shop — you can say the numbers (GMV, creator counts, content volume).
• Hands-on Seller Center depth: you have personally designed open/target plans and TAP campaigns and set commission and Shop Ads rate structures — not just overseen an agency doing it.
• Deep familiarity with TikTok Shop affiliate mechanics: target plans, open collabs, sample logistics, commission structures.
• Experience working with or managing large creator/affiliate bases (hundreds to thousands).
• Comfortable with performance data and able to make fast, evidence-based calls.

Preferred / Nice to Have

• Health, wellness, or supplement category experience (claims-sensitive content).
• Experience with Euka or comparable TikTok Shop affiliate CRM tooling.
• GMV Max hands-on experience; livestream commerce exposure a bonus.

You Must Be AI-Native

Active, fluent daily AI tool usage is mandatory, not optional. We expect you to be embedding AI into every workflow you touch on day one.

Beat Claude Challenge

Shortlisted candidates complete a role-specific assignment, scored against a baseline we generate using Claude — same data, blind review. To advance, your thinking needs to be better than what the best AI produces. Ties don't advance.
Want to stand out? Head to our GitHub repo and submit your Beat Claude challenge: https://github.com/Prenetics/beat-claude