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Ads Quality Rater Jobs (NOW HIRING)

Instacart

Ads AI Analytics Lead II

OR · Remote

... quality/latency targets and iterate via experiments. * Design agent reasoning and policies on ads ... Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency ...

MeanPug Digital

Jr. Paid Ads Manager

Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and ... Working knowledge of landing page best practices and conversion rate optimization Benefits

Helium SEO

Social Ads Specialist

Cincinnati, OH · Remote

... rate optimization * Knowledge of attribution modeling and multi-touch attribution platforms ... Commitment to delivering high-quality work with meticulous attention to detail Required Skills

Instacart

Ads AI Analytics Lead II

... quality/latency targets and iterate via experiments. * Design agent reasoning and policies on ads ... Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency ...

Slapend Rijk B.V.

Google Ads manager.

... quality and attribution. This requires someone who is always thinking about what the numbers are ... We work with a lower base hourly rate (based on skills necessary for this job) combined with a ...

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How much do ads quality rater jobs pay per hour?

As of Jul 1, 2026, the average hourly pay for ads quality rater in the United States is $19.93, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $21.88 per hour, depending on experience, location, and employer.

What does a typical workday look like for an Ads Quality Rater?

As an Ads Quality Rater, your workday usually involves reviewing various online ads and assessing their relevance and quality according to set guidelines. Most of the work is independent and performed remotely, offering flexibility in setting your own schedule within certain hourly limits set by the employer. You will use specialized online platforms to review content, provide ratings, and submit detailed feedback based on your analysis. While the role does not involve direct customer interaction, you will collaborate with a remote team through periodic emails or virtual meetings, and consistent, high-quality work can open up opportunities for project extensions or advancement.

What are the key skills and qualifications needed to thrive in the Ads Quality Rater position, and why are they important?

To thrive as an Ads Quality Rater, you need strong analytical skills, high attention to detail, and a good understanding of internet culture and search engines, often supported by a bachelor's degree or relevant experience. Familiarity with web browsers, proprietary rating platforms, and online evaluation tools is typically required, though no formal certifications are needed. Excellent time management, self-motivation, and written communication skills help you stand out in this largely independent, remote position. These skills are vital to accurately assess ad relevance and quality, ensuring a better user experience and more effective online advertising.

What is an Ads Quality Rater job?

An Ads Quality Rater is a remote, part-time role where individuals evaluate the relevance and quality of online ads based on specific guidelines. Raters analyze search queries, ad placements, and landing pages to ensure they align with user intent. The job requires fluency in the assigned language, strong analytical skills, and familiarity with internet search trends. It helps improve ad algorithms and enhances user experience by providing human insights to search engine companies.

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Ads Quality Rater jobs near you
Digital Advertising Specialist (Google & Meta Ads)

Digital Advertising Specialist (Google & Meta Ads)

Think Academy US

San Jose, CA

$75K - $100K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 20 days ago

Job description

Job Title: Digital Advertising Specialist (Google & Meta Ads)

Location: Onsite - San Jose, CA

Type: Full-time/Contract

Compensation Range: $75,000 - $100,000 per year, depending on experience and qualifications

About the Role

We are seeking an experienced Google and Meta Ads Specialist to lead and optimize Think Academy's digital advertising strategy across search and social platforms. The ideal candidate will combine analytical precision with creative testing to drive user acquisition, conversions, and brand awareness in the K–12 education sector.

Key Responsibilities

1. Campaign Strategy & Structure

  • Design, launch, and scale paid campaigns on Google Ads and Meta Ads to drive qualified leads for Think Academy's trial and long-term math programs.
  • Build a performance framework focused on measurable outcomes — weekly lead volume, lead quality (trial conversion rate), and cost per qualified lead (CPQL).

2. Landing Page & Creative Optimization

  • Collaborate with the content, SEO, and design teams to improve landing page conversion rates (CVR).
  • Conduct A/B testing on ad creatives, headlines, and formats to identify high-performing assets.
  • Analyze performance across audiences and platforms to continuously improve engagement and ROI.

3. Performance Monitoring & Cost Adjustment

  • Evaluate which ad types and objectives (e.g., Search, Performance Max, Lead, Traffic, Engagement) best serve Think Academy's business goals.
  • Continuously monitor CPC, CPA, CTR, and ROAS, dynamically adjusting bids and budgets to maximize efficiency.
  • Generate performance reports with actionable insights and data-driven recommendations.
  1. Meta Ads Execution & Trend Integration
  • Identify trending topics, seasonal demand, and parent-driven interests to produce high-impact Meta campaigns.
  • Work with the creative team to deliver timely, trend-aligned ad content (video, carousel, static).
Qualifications
  • 3+ years of hands-on experience managing Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook/Instagram).
  • Proven track record of improving conversion rates and lowering acquisition costs through structured testing and optimization.
  • Deep understanding of landing page dynamics, conversion tracking, and audience segmentation.
  • Experience in education, e-learning, or family-oriented industries preferred.
  • Strong analytical skills and proficiency with GA4, Google Tag Manager, and Meta Business Suite.
  • Excellent written and verbal communication skills in English.
What We Offer
  • Competitive compensation based on experience.
  • Opportunity to shape advertising strategy for a fast-growing international EdTech brand.
  • Collaborative team with a focus on creativity, experimentation, and measurable growth.
  • PTO, Health, Vision, & Dental Insurance, 401(k)