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Ads Quality Rater Jobs (NOW HIRING)

... quality/latency targets and iterate via experiments. * Design agent reasoning and policies on ads ... Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency ...

... quality and attribution. This requires someone who is always thinking about what the numbers are ... We work with a lower base hourly rate (based on skills necessary for this job) combined with a ...

Write high-converting scripts, hooks, and copy at volume - for paid ads, organic content, and ... quality * Sharp creative instincts backed by data fluency: you know your CAC, CVR, CPA, hook rate ...

... rates and close rates that make the math work for their practice. When we hit these metrics ... Use AI tools to accelerate copywriting while maintaining quality Technical Setup * Set up tracking ...

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Ads Quality Rater information

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$12

$19

$28

How much do ads quality rater jobs pay per hour?

As of Jul 21, 2026, the average hourly pay for ads quality rater in the United States is $19.93, according to ZipRecruiter salary data. Most workers in this role earn between $17.07 and $21.88 per hour, depending on experience, location, and employer.

What does a typical workday look like for an Ads Quality Rater?

As an Ads Quality Rater, your workday usually involves reviewing various online ads and assessing their relevance and quality according to set guidelines. Most of the work is independent and performed remotely, offering flexibility in setting your own schedule within certain hourly limits set by the employer. You will use specialized online platforms to review content, provide ratings, and submit detailed feedback based on your analysis. While the role does not involve direct customer interaction, you will collaborate with a remote team through periodic emails or virtual meetings, and consistent, high-quality work can open up opportunities for project extensions or advancement.

What are the key skills and qualifications needed to thrive in the Ads Quality Rater position, and why are they important?

To thrive as an Ads Quality Rater, you need strong analytical skills, high attention to detail, and a good understanding of internet culture and search engines, often supported by a bachelor's degree or relevant experience. Familiarity with web browsers, proprietary rating platforms, and online evaluation tools is typically required, though no formal certifications are needed. Excellent time management, self-motivation, and written communication skills help you stand out in this largely independent, remote position. These skills are vital to accurately assess ad relevance and quality, ensuring a better user experience and more effective online advertising.

What is an Ads Quality Rater job?

An Ads Quality Rater is a remote, part-time role where individuals evaluate the relevance and quality of online ads based on specific guidelines. Raters analyze search queries, ad placements, and landing pages to ensure they align with user intent. The job requires fluency in the assigned language, strong analytical skills, and familiarity with internet search trends. It helps improve ad algorithms and enhances user experience by providing human insights to search engine companies.

More about Ads Quality Rater jobs
What cities are hiring for Ads Quality Rater jobs? Cities with the most Ads Quality Rater job openings:
What are the most commonly searched types of Ads Quality Rater jobs? The most popular types of Ads Quality Rater jobs are:
What states have the most Ads Quality Rater jobs? States with the most job openings for Ads Quality Rater jobs include:
Infographic showing various Ads Quality Rater job openings in the United States as of July 2026, with employment types broken down into 50% Full Time, and 50% Part Time. Highlights an 50% In-person, and 50% Remote job distribution, with an average salary of $41,453 per year, or $19.9 per hour.
Ads AI Analytics Lead II

Full-time

Posted 12 days ago


Instacart rating

7.1

Company rating: 7.1 out of 10

Based on 31 frontline employees who took The Breakroom Quiz

29th of 63 rated delivery companies


Job description

We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we're building the team to help push our shopping cart forward. If you're ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There's no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work-whether it's from home, an office, or your favorite coffee shop-while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
The Commercial Scaled Intelligence (CSI) team is an AI-first team dedicated to delivering actionable commercial insights and scalable automation to drive revenue growth and operational efficiency across the company. The team focuses on intelligence generation, predictive analytics, and workflow automation to enable data-driven decision-making and optimize commercial performance.
As an Ads AI Analytics Lead II, you will own the intelligence behind our Ads agents. You will design the Ads semantic/context layer and build vertical AI agents that analyze campaigns, diagnose performance, and recommend actions that improve ROAS, pacing, and partner outcomes. You will partner with Ads GTM, Product, Data Science, and Engineering to ship production agents with measurable lift.
About the Job
  • Define Ads ontologies and metrics for campaigns, budgets, bids, creatives, audiences, and placements.
  • Build dbt models and curated marts in Snowflake with clear data contracts, tests, and SLOs.
  • Ingest and enrich unstructured Ads content and publish retrieval-ready datasets using our managed search/vector services.
  • Design and evaluate retrieval workflows (RAG) with existing services for hybrid search and re-ranking; set quality/latency targets and iterate via experiments.
  • Design agent reasoning and policies on ads, including tool definitions and human-in-the-loop approvals.
  • Establish evaluation suites covering precision/recall, calibration, hallucination rate, latency, and cost.
  • Run A/B or uplift experiments to quantify impact and guide iteration.
  • Translate Ads problems into agent behaviors and own KPIs such as ROAS lift, pacing accuracy, RCA precision/recall, forecast MAPE, and time-to-insight.

About You
Minimum Qualifications
  • 3-6 years in analytics engineering, data science, or applied AI with strong SQL and Python.
  • 2+ years of domain expertise in ads, retail, or e-commerce data.
  • Advanced Proficiency in Python and SQL, with experience using dbt and Snowflake or BigQuery, including skills in data modeling, testing, and managing data contracts.
  • Deep Expertise in orchestrating data pipelines using dbt and Airflow
  • Experience with at least one data visualization tool (Tableau, Mode, Power BI, Looker, or similar)
  • Ability to design offline/online evaluations and run A/B or uplift tests
  • Fluency in Ads analytics concepts such as ROAS, CPA, CTR, CVR, LTV, pacing, auction dynamics, and incrementality.
  • Strong stakeholder communication with a track record of shipping production data or AI systems that drove business impact.
  • Understanding of ML models to drive recommendations on bid, keywords, and budgets
  • Experience with evaluation and guardrail frameworks and human-in-the-loop QA.

Preferred Qualifications
  • Strong understanding of AI and machine learning concepts, with experience creating AI-driven products.
  • Deep expertise in advertising products, including leading and driving automation projects.
  • Proven ability to improve operational efficiency through automation initiatives in fast-paced environments.
  • Applied experience in modeling techniques for Ads, including forecasting, anomaly detection, uplift modeling, and causal inference.
  • Hands-on experience with workflow automation and low-code development platforms (Zapier, n8n, Gumloop, Superblocks)
  • Familiarity with retail media or ad platforms, including Amazon, Google, Meta, Shopify, or DoorDash.

#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$157,000-$165,000 USD
WA
$150,000-$159,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$144,000-$152,000 USD
All other states
$131,000-$138,000 USD

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About Instacart

Sourced by ZipRecruiter

Instacart, based in San Francisco, CA, US, operates within the retail industry, specifically grocery delivery and pick-up service. It is recognized as a pioneer in this field, delivering fresh groceries from local stores directly to customers' doors. The company, which launched its services in 2012, continues to pioneer change in the online grocery shopping sector through its commitment to cutting-edge technology, new business ideas, and dedicated service.

Industry

Technology, communication and media

Company size

10,000+ Employees

Headquarters location

San Francisco, CA, US

Year founded

2012