Marketing & Communications Manager (Construction)

****Construction Experience Highly Preferred****

Responsible for planning, development, and implementation of all the company’s marketing strategies, marketing communications, and public relations activities, both external and internal in support of the company’s growth. This includes developing a deep understanding of how Gilmore solves customer problems and developing key messages and impactful stories that illustrate our capabilities to customers and future recruits. Working closely with business development and the leadership team, this role is responsible for positioning our services and equipping the business development and construction team members to successfully interact with targeted customers.

Key Organization Initiatives:

1.   Project Procurement
2.   Customer Care Program
3.   Processes and Procedures
4.   Market Development & Growth

Strategic Marketing:

• Create corporate Marketing & Business Development Plan(s)
• Create market specific planning for company to organize, execute, and track marketing strategy over a given period of time
• Create market analysis to help reduce risk, identify emerging trends, benchmark evaluation, and help project revenue
• Measure results of programs, document key learnings and drive continuous improvement toward achieving business outcomes

Communications:

• Develop and maintain company brand management
• Manage external communications by creating material to augment customer interactions including exhibitions, advertising, awards, website content, social medial, email
• Manage internal communications to engage employees such as the monthly newsletter, intranet announcements, etc.
• Create materials for project-specific communications & events

Outreach and Engagement:

• Attend events and engage organizations that support local small business engagement and outreach 
• Organization and association participation and engagement 
• Work with Human Resources on recruiting efforts and developing retention strategy 
• Seek out and attend career development and outreach events (i.e. local college career fairs) 
• Coordinate with multiple teams within Operations (Marketing, Business Development, Estimating, etc) to effectively craft compelling stories of differentiation within the markets we serve
   

Marketing Management:

• Serve in leadership role with proposal and interview assignments, strategy, and review
• Consultant management 
• Support the implementation of CRM to Operations and management of CRM
• Build and maintain efficient marketing processes, record keeping systems and historical information library.
• Act as principal coordinator and editor for all pursuit materials, including qualifications, proposals, and interviews
• Act as quality control in guaranteeing timeliness and quality of each state of proposal development to completion
• Develop and maintain annual budget 
• Industry Rankings/Surveys
• Develop Department Reports/Analysis 
• Work with Operations leadership to develop and implement a customer care program 
• Development of project storytelling for internal and external communications  
• Lead tracking & research efforts of various projects
• Manage website updates, and social media engagement
• Proposal & Interview Elements
• Create and maintain project sheets
• Create and maintain qualification packages (AIA 305, etc.)
• Help plan and execute events (corporate communications) including, year-end annual awards, groundbreakings, and other meetings   
• Coordinate, write, and manage project award submittals
• Coordinate project photography
• Support implementation and promotion of company store

Qualifications

• Minimum 4-year degree in Graphic Design, Marketing, Construction Management or related field preferred.
• 10 years experience in Marketing and Communications
• Experience in construction industry highly preferred
• Previous experience in market research or other related fields
• Familiarity with quantitative and qualitative data collection
• Strong analytical and critical thinking skills
• Ability to work well in teams
• Strong presentation and communication skills
• Possession of creative flair, versatility, conceptual/visual ability, and originality
• Ability to manage multiple deadlines and develop a plan in an often ambiguous and fast-paced environment
• Ability to interact, communicate and present ideas
• Photography skills a plus
• Proficient in Microsoft Word/Excel/PowerPoint/Outlook
• Familiar with InDesign, Illustrator, Photoshop and Graphic Design.