Director of Digital Loyalty

Benefits:

• 401(k)
• 401(k) matching
• Company parties
• Competitive salary
• Dental insurance
• Employee discounts
• Flexible schedule
• Free food & snacks
• Health insurance
• Paid time off
• Training & development
• Vision insurance

Capriotti's Sandwich Shop, Inc. and Wing Zone (owned by Capriotti's) is now hiring for a Director of Digital Loyalty for our Las Vegas Corporate office. See instructions below on how to apply!


OUR WHY:


At Capriottis and Wing Zone, our passion is to be extraordinary. Being extraordinary gives our lives meaning. It gives our lives purpose. It keeps life interesting and allows us to look forward to the future. What does it mean to be extraordinary? It is the polar opposite of just plain ordinary. We wake up each day to be remarkable, to be exceptional, to be amazing, to be astounding.

CORE VALUES:

1. Passion Be the Best
2. Family Care about people
3. Integrity walk the Talk
4. Profitability Everyone Wins
5. Genuineness 100% Real

PURPOSE OF POSITION:
As a Director of Digital Loyalty, you will play a crucial role in leveraging our digital tools to execute impactful marketing campaigns through loyalty, SMS and email channels. Your primary responsibility will be to grow and optimize our loyalty system, ensuring effective communication with our customer base while fostering strong customer relationships to increase customer retention and frequency.

PRIMARY RESPONSIBILITIES

1. CRM Management
   1. Develop and implement strategies for managing Loyalty activities.
   2. Ensure smooth integration and functioning of Loyalty tools (experience with Punchh platform is a plus).
   3. Regularly analyze CRM & digital attribution data to enhance customer engagement and retention.
2. Segmentation and Targeting:
   1. Create and manage targeted customer segments for personalized marketing efforts.
   2. Utilize data-driven insights to identify opportunities for customer engagement.
3. Campaign Development & Execution:
   1. Design and execute email and SMS marketing campaigns
   2. Write compelling copy and create engaging graphics for various campaigns.
   3. Explore ways to expand the loyalty program through customer acquisition by partnering with all departments.
   4. Monitor and analyze the performance of campaigns to identify areas for improvement.
4. Cross-Functional Collaboration:
   1. Work closely with operations to ensure alignment of CRM strategies.
   2. Coordinate with IT and data teams to ensure seamless data flow and system integration.
5. Continuous Improvement:

1. Stay abreast of CRM best practices and emerging technologies
2. Continuously seek to improve CRM strategies based on latest trends and industry standards.
3. Employ a testing strategy on all messaging elements

POSITION REQUIREMENTS:

• Bachelors degree in Marketing, Business, or related field.
• 4-6 years experience in loyalty management, particularly with email and SMS marketing.
• Strong skills in writing, graphic design, and content creation.
• Experience with the Punchh platform is highly desirable.
• Experience with Microsoft office and Adobe Creative Suite
• Excellent analytical and problem-solving abilities.

BENEFITS:
The Company offers competitive pay in addition to medical, dental, vision, 401k, FSA's, etc.

• Medical
• Dental
• Vision
• 401(k) matching
• Employee assistance program
• Employee discount
• Flexible spending account
• Life insurance
• Paid time off
• Referral program

Join our innovative and passionate marketing team and be a driving force in shaping our brand's online presence and expansion efforts. This is a fantastic opportunity for a skilled marketer to make a significant impact on our brand's success. If you're ready to take on this exciting challenge, apply now!

TO APPLY FOR THIS POSITION:

Please send us your cover letter and resume IN PDF FORMAT ONLY for immediate consideration!