Supervisor, Commerce Strategy

Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses. Zenith is part of Publicis Media, the media arm of Publicis Groupe. 

The Supervisor, Strategy will work as a member a cross-functional team with ownership of e-commerce strategy. They are responsible for building and maintaining an effective and productive relationship with the client. The Supervisor will support our dedicated commerce team in the creation, optimization, and strategic tie ins of client’s e-commerce initiatives. This role is dedicated to Coty and will work on their portfolio of luxury fragrance/makeup brands (Burberry, Calvin Klein, Chloe, Gucci, Philosophy, Hugo Boss, Marc, Jacobs, Tiffany, Davidoff, etc.). 

This position is strategic in scope and requires the ability to apply detailed e-commerce knowledge to actionable insights and recommendations. They will assist the Vice President in driving strategic success within the team as well as helping to develop innovative strategies to meet and exceed client business objectives. The Supervisor will work in partnership with our Commerce Investment teams (Search, DI, Programmatic, Content, etc.) as well as non-commerce teams (Strategy, Social, Video, etc.) to ensure commerce plans follow holistic strategies and align back to objectives. This role will particularly be focused on luxury brand across eRetailers such as Amazon, Macys, Bloomingdales, Ulta, Sephora, etc. 

Role Objectives:   

• Assumes accountability and ownership of Retail Media program successes and failures  

• Owns the strategy and planning process as well as activation of Retail Media programs based on client approved annual plans, including all client communication for campaign planning.   

• Monitors performance in order to leverage learnings for future strategic recommendations  

• Interfaces with other team members to share ideas, communicate service offerings, and to identify and deliver new solutions for clients  

• Keeps management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business  

• Directs the workflow of all client programs, including initiation of projects across departments  

• Reviews client deliverables for quality and ensures that recommendations and work product are sound and viable  

• Creates digital account strategies and plans for each client  

• Provides excellent communication via phone, emails and direct contact  

• Effectively creates and delivers client presentations and provides thought leadership to clients   

• Commands data analysis of key metrics to identify, recommend and implement changes for increasing the performance of client programs  

• Meets specified deadlines  

• Embraces and encourages a culture based on teamwork, collaboration, and intellectual curiosity  

• Adopts stated account management standards and program management best practices  

• Assists in training, mentoring, and developing team members  

• Assists in the development and documentation of best practices for improving operational efficiencies within the team and the group  

es

• Bachelor’s degree or higher in marketing, advertising, business or equivalent  

• 3+ years of commerce experience with a varied knowledge across all commerce media  

• 1-2+ years of experience managing paid search or sponsored ad campaigns with strong understanding of the search landscape (paid and organic) preferred 

• Strong cross-media planning background; digital planning capability, including eRetail (Amazon, Macys, Bloomingdales, Ulta, Sephora, etc.) is required. 

• Deep knowledge of key retailers, their ecosystems, and go-to-market strategies 

• Experience in Consumer Package Goods industry (CPG) preferred 

• Past experience working on a pitch team is a plus, however prior experience working in a business development function is not required  

• Expert use of industry tools, and ability to learn and utilize Publicis Groupe proprietary tools 

• High cultural awareness and sensitivity 

• Comfortable navigating up, across, and diagonally; capable of voicing a strong POV with senior audiences 

• Excellent project-management skills; able to manage multiple projects & people 

• Skilled writer capable of drafting pitch-ready communication 

• High versatility and agility to work on projects across industries

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $90,000 - $105,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application deadline for this job posting will be 5/29/2024.

#LI-Hybrid