E-commerce Coordinator

Dana-co is seeking a highly motivated and experienced E-commerce Coordinator to join our team. The ideal candidate will have a strong background in Shopify product management, site merchandising, and UTM links.

Product Management

• Own product catalog within Shopify backend
• Upload new product before it arrives at the warehouse so it can go live upon hitting WH Create listings for new styles and/or colors; images, copy, UPCs, swatches
• Appropriately tag and attribute each style to help maximize sales
• Correctly link and sync products to its collections and complete the look in all pertaining fields
• Monitor inventory using planning reports to relay essential information that could affect sales
• Ongoing management of catalog; active, draft, and archived Adjust attributions and tags as needed based on business needs
• As inventory changes, make necessary activating changes
• Manage the markdown process
• Meet with the Director each month to confirm new markdowns that need to be taken
• Adjust tags and attributions after marks are taken
• Assess selling reports monthly to have a greater understanding of what sold for the month and make recommendations if needed

Site Merchandising (includes desktop and mobile)

• Own collection pages Create and maintain collection pages as the business requires
• Appropriately update pages as new product arrives, and new images uploaded, and after markdowns are taken to ensure a positive UX
• Merchandise PDPs floating the appropriate styles, choosing the best main images, and ensuring the right styles are showing in the right pages
• Own publishing theme Manage site changes per One Note Campaign Requests, Promo Calendar, and Team Calls Linking products, imagery, collections, videos, etc
• Execute all promotions hard marked and coded
• Ensure grammar, fonts, and alignments on all images and copy are correct
• Communicate with the marketing team; specifically the Graphic Designer on assets for the site
• Be the last set of eyes before going live with any updates and troubleshooting if needed
• Manage tools and third parties that pertain to overall UX Get Clicked SEO – check broken links weekly inserting the correct redirect
• Okendo – Weekly checks on ‘groups’ so that all new colors and styles show ALL reviews on any PDP listing
• Velox SEO – Be a point of contact for the agency and implement all approved asks
• Shopify Plus – Maintain a relationship with the support team, reaching out whenever needed with or without the direction of the Director of Ecomm
• Freelance work – Be a point of contact for Freelancers ensuring they have the information they need in a timely manner
• Customer Service Team – Be a point of contact for the CS team in regard to any site callouts that need to be addressed

Email and Social

• Create UTM links for all emails and social posts Ensure email templates match the messages needed in the CR in One Note
• Create the appropriate link experience by including the right styles, the right main images, and floating featured styles
• Communicate issues to the Director of Ecomm in a timely manner to minimize the impact on sales

Qualifications 

• 2-3 years of experience in e-commerce a plus 
• 2 years of experience with Shopify is a plus 
• Strong understanding of brand building and brand consistency 
• BS or BA degree, Marketing, E-commerce, Business-related field, or equivalent experience 
• Excellent Excel and Microsoft Office skills 
• Hands-on knowledge of Google Analytics, (certification a plus) 
• Aptitude with numbers and a clear understanding of retail math 
• Background in lingerie/intimates, denim, footwear or other sku/size-intensive business a plus 
• Clear and concise communication skills with proactive follow-up 
• Highly analytical, data-driven individual 
• Highly organized and detail-oriented 
• Excellent at working as part of a team and collaborating with internal and external partners 
• Basic understanding of warehouse operations 
• Flexibility & time management: ability to multi-task, prioritize workload, and meet deadlines 
• Process-oriented work ethic 
• Experience with Blue Cherry is a plus

Benefits:

• Employee discount
• 401k/Medical./Dental/Vision
• Paid time off: 15 vacation, 5 sick, 2 personal, 9 holidays

Schedule:

• Monday - Friday, 40 hours full-time

Location

• Hybrid