Marketing Copywriter

For over 75 years, the dedicated team at Winston Flowers has been committed to fostering excellence in everything we do. Today, our family-owned company has a worldwide online presence, two state-of-the-art design studios—60,000 square feet in Boston and 12,000 square feet in New York City—and retail shops throughout the Greater Boston area and in Greenwich, Connecticut. Each and every person on our team works in pursuit of a singular goal: to take care of our clients’ precious moments as if they were our own.

This position reports to the Director of Marketing.

Job Responsibilities

• Serve as Winston Flowers’ primary copywriter to develop marketing content: write product descriptions, website copy, sales tools, brochures, ad copy, and more.
• Play a key role in email marketing strategy, collaborating with the marketing team to conceptualize, write, and work with graphic designer to bring promotional emails to life.
• Contribute to social media strategy by offering creative campaign and post ideas, as well as write captivating copy for digital ads.
• Work with Public Relations agency to provide ongoing written content for pitches and editorial opportunities.
• Support internal marketing initiatives such as company newsletters, training tools, talking points, and more.
• Offer general support to the marketing team, assisting with special projects and additional assignments as business needs require.

Candidate Profile

• Exemplary written and copywriting skills are required.
• 1-2 years of marketing copywriting experience, plus a familiarity with marketing concepts and programs.
• Remarkable attention to detail is required. Must be highly organized, self-motivated, and flexible with the ability to manage multiple projects with varying priorities simultaneously.
• Excellent verbal and interpersonal communication skills with a high level of enthusiasm and self-motivation.
• Must have knowledge of Microsoft Office programs.
• Bachelor’s degree is preferred or equivalent work experience.

• Cover letter and copywriting samples are essential for consideration.
• Part-time position of 16 hours per week, guaranteed. Peak business periods (Valentine’s Day, Mother’s Day, and the holiday season) will require additional hours.
• Remote position with preference for New England-based candidates. Occasional travel to Boston Design Studio for training and quarterly marketing meetings.