Marketing & PR Manager

About HeydayAt Heyday, we are expert skincare everyday that empowers everyone to be their best self. Today, Heyday is an omnichannel skincare business with 10 shops in New York, Los Angeles, and Philadelphia, and a fast-growing digital presence aiming to innovate in skincare the same way we did with the skincare experience offline. We’ve been named “Best Facial” by New York Magazine, performed 300,000 treatments, created the largest team of talented estheticians, and collected  valuable skincare data the entire way.Oh, and the word Heyday… it means the period of your life when you’re at your prime. We believe every day should be your Heyday – we happen to start with skin. About the RoleL5 Skincare is looking for an LA -based Marketing + PR Manager to join our growing team and to support the launch of Heyday (www.heydayskincare.com) in the Los Angeles market. 
We value strategic, self-driven individuals who care about the work they produce and the people they work with. Our ideal candidate is passionate about brand marketing, relationship building and building creative strategies to reach our target consumer in various ways. If you are an excellent communicator and collaborator who likes to work independently as well as in team settings, keep reading!
 What You'll Do

• Develop marketing plans for Heyday’s LA locations opening in 2022 and 2023
• Partner with the Senior Manager of Marketing + PR to ideate and execute out-of-the-box grassroots community marketing initiatives during both the pre- and post-opening phases
• Ideate and execute brand partnerships to increase brand awareness and reinforce marketing objectives
• Ensure shop teams have the collateral needed to execute brand campaigns and objectives
• Brief in marketing requests to respond to on-going needs of the shops throughout the year which may include creative assets for performance marketing, email campaigns, print assets for shops, collateral for events and more
• Conduct competitive analysis for the brand. Keep a consistent pulse on the industry and proactively present opportunities for Heyday
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Support in the management and partnership with our third party agencies including digital marketing and public relations
• Build relationships with surrounding offices and businesses in order to have continually expand our rolodex of potential partners and clients 
• Plan and execute community and member events for all shops on a quarterly basis
• Organizing promotional events and coordinating day-of deliveries and staffing
• Assist in digital strategy development, including creation of ad copy and creative
• Support Senior Manager of Marketing + PR for various department operations

 The Ideal Candidate

• 2-3 years of experience in the marketing, PR or communications field 
• Self-starter and solutions-oriented with willingness to take initiative is a must
• Excellent project management, organization, communication and writing skills
• Ability to travel to multiple shops located around Atlanta as needed 
• Ability to work a Tuesday-Saturday schedule
• Graphic design experience preferred 
• Interest in health and wellness is a plus

Benefits

• Competitive Hourly Wage 
• Product, Membership, and Package Commission 
• $5 facials
• Friends & Family Discount on Services
• 35% Product Discount
• Paid Sick Time
• Medical, Dental, Vision Benefits for full-time employees
• Paid Time Off for full-time employees

 Heyday is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, veteran status, sex, parental status, gender identity or expression, transgender status, sexual orientation, national origin, age, disability or genetic information. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our company. You are applying for work with a franchisee of Heyday Skincare. Any application or information you submit will be provided solely to the franchisee. If hired, the franchisee will be your only employer. Franchisees are independent business owners who are solely responsible for their own employees and set their own wage and benefit programs that can vary among franchisees.

This franchise is independently owned and operated by a franchisee. Your application will go directly to the franchisee, and all hiring decisions will be made by the management of this franchisee. All inquiries about employment at this franchisee should be made directly to the franchise location, and not to Heyday Skincare Corporate.