Digital Marketing Program Manager

Digital Marketing Program Manager

Redmond, WA

Bluehawk Consulting is seeking a Digital Marketing Program Manager to be responsible for planning, delivery & management of new experiences across our client’s website properties. This role will be responsible for ensuring that web content and customer experiences meets business objectives. This involves working with Marketers on what they want to accomplish and what KPIs represent success. This role works with content, web design, user experience (UX), publishing, web development teams to audit, plan, build, design, measure and optimize site sections. This role focuses on continuous improvement to optimize site performance relative to KPIs.

We are looking for a curiosity-driven, digital marketing PM who has learning in their DNA.

Responsibilities

• Manage multiple projects at various phases simultaneously. Responsible for successfully managing project through from scoping & strategy through planning, execution, analysis & optimization phase in partnership with cross-functional team.
• Manage meeting and resource schedules, workflows and deadlines associated with website projects and activities. Clearly communicate timeline, deliverables, goals, accountabilities, status & risks to project stakeholders.
• Proactively identify areas of process improvement. Collaborate with cross functional partners to recommend & implement improvements to achieve greater quality, speed to market, customer & stakeholder satisfaction.
• Understand website users by using website analytics, usability studies, customer satisfaction data to optimize for both the customer experience & business objectives.
• Understand SEO, accessibility & privacy guidelines and implement them across the site
• Build metadata models that define tagging requirements for pages and content components
• Test and optimize web pages for engagement and conversion
• Work closely with web analytics team to build measurement plans and reporting that aligns with channel strategy and objectives.

Skills/Experience

• Five+ years of related experience (e.g. online publishing, website management, editorial, content strategy, digital marketing)
• Experiences in website content audit and inventory, taxonomy development and management. Writing & editing background a plus.
• Deep project management experience, including process standardization and automation via tools and templates. Strong ability to manage multiple, complex projects simultaneously and prioritize for maximum business impact in a fast-paced, deadline-driven environment.
• Passion for efficiency and scalability. Agile marketing or development (Scrum, Kanban, Lean etc.) experience a plus.
• Strong communicator, including keen listening skills. Proven ability to build relationships & earn trust with all role levels & types.
• Strong business acumen.
• Champions audience needs and interests.
• Detail-oriented, well organized, efficient time management.
• Consensus builder.
• Evangelizes website best practices.
• A fast & fearless learner and team player. Embraces a growth mindset and Microsoft’s core value of respect, integrity & accountability.

Education

• Bachelor’s degree required to demonstrate accomplishment and basic education when working with people from varied backgrounds and areas of expertise