Marketing Manager, Brand

Everyone says they want to change the world. We're looking for people who actually will.

Alliance Defending Freedom is an alliance-building legal organization that advocates for the right of people to freely live out their faith. Please visit www.adflegal.org/about-us/careers to view our Statement of Faith and Doctrinal Distinctives.

Marketing Manager, Brand

Alliance Defending Freedom is looking for a highly innovative Marketing Manager, Brand to join us in our Lansdowne, VA office. As the Marketing Manager of Brand, you are a vital part of the Advocacy Communications Team. In this role, you will report to the Director of Advocacy Communications and are responsible for monitoring and stewarding the ADF brand equity, leveraging insights to steer strategies and brand campaign plan that support measurable increase in brand reach and strengthening brand sentiment for the Alliance Defending Freedom Brand, and our related product or service child brands.

Your Essential Responsibilities:

In this position, you will:

+ Develop, adapt, and shepherd brand standards by providing the VisComs creative team with strategic guidance for implementation of design and style guidelines that apply across the entire organization and maintain a consistent brand experience.

+ Design and implement brand education strategy, update existing assets, and create new tools for promoting and evangelizing the brand by all ADF team members.

+ Identify vendor resources needed and lead projects to implement global brand equity tracking program, bringing clarity to key brand growth metrics through focused brand research in order to guide the development, protection, and growth of the ADF brand.

+ Further leverage existing segmentation modeling research, refining strategic audience targeting, market potential, and creating actionable inputs into campaign and communication plans that strengthen our brand position within the five Generational Win categories.

+ Responsibilities could include consulting into design efforts, aligning research with strategic objectives, facilitating development of research materials, guiding data analysis and reporting, vendor management, and delivering findings and recommendations to management.

+ Leverage statistical analysis expert to conduct ad hoc tabulations and statistical analyses on survey and other communications or advocacy data.

Other Responsibilities (Non-Essential):

+ You will be asked to perform related duties or special projects as assigned.

+ May require at most 10% travel for communications wide team meetings, brand-focused sponsored events, and occasional vendor meetings.

Skills you need to succeed:

Knowledge of:

+ Principles of brand strategy, brand management, and the important of building brand equity.

+ Marketing and advertising campaign best practices that deliver measurable results.

+ Project management principles - specifically the ability to conduct market and brand research and develop and execute complex and comprehensive brand marketing campaign plans.

+ Principles of marketing and engaging audiences in a complex, digital landscape.

+ How to brief, evaluate and leverage creative assets to deliver brand messaging.

Demonstrated proficiency in:

+ Taking the initiative and solving problems.

+ Identifying brand marketing opportunities and threats

+ Writing professional, compelling content

+ Working effectively in a cross-functional team environment without direct authority.

+ Building strong relationships within ADF and with outside alliance members

Ability to:

+ Lead cross-functional teams through influencing.

+ Solicit ideas and gain buy-in from team members

+ Prioritize, multitask and meet tight deadlines

+ Adapt to internal clients' and stakeholder's unique needs and the dynamic environment

+ Create innovative brand marketing solutions that realize opportunities and mitigate threats

Preferred Education and/or experience:

+ Bachelor's Degree in Communication, Journalism, or Marketing or commensurate experience in brand marketing, agency advertising, non-profit brand advocacy, or corporate brand communication.

ARE YOU LOOKING FOR AN ORGANIZATION WITH A COMPETITIVE

COMPENSATION AND BENEFITS PACKAGE, TOO?

We have it! Alliance Defending Freedom offers team members a competitive compensation and benefits package that includes major medical insurance, dental care, medical and dependent care reimbursement, paid disability, long-term care insurance, and life insurance. We also offer a 401(k) plan with a generous company match. Work and life balance is important to the well-being of our team members. You will receive paid time off (PTO) that starts accruing from your hire date and 11 paid holidays per year.