Marketing Operations Analyst

About Feedonomics - A Remote-First Company

Have you ever wondered how companies list their products on Amazon? Or how Google knows which products are in stock in a store near you? How about how your order gets to your door when you buy from a third-party merchant on Amazon? That’s where Feedonomics comes in!

As a leading product feed management platform, Feedonomics works with agencies, brands, and retailers to optimize and list products on the top ecommerce shopping destinations around the world. 

What makes us different from other SaaS companies in the space? 

We manage everything from onboarding to ongoing feed maintenance for our clients, enabling them to expand their ecommerce business more efficiently.

Since its inception in 2014, Feedonomics has developed an incredible reputation for our full-service approach to feed management, our inclusive culture, and our industry-leading technology. With principles that go beyond optics, Feedonomics looks to deliver the same people-first strategy internally as we do externally.

The Marketing team at Feedonomics

Our marketing team is full of problem solvers who like to learn from the people around them and share a joke or two. We’re at the intersection of technology and ecommerce, which means there’s a lot of opportunity to define our solution in this space and uncover new opportunities. At Feedonomics, your creativity, strategy, execution, and desire to evolve are appreciated.

The Role

The Marketing Operations Analyst will manage, maintain and improve our Hubspot CRM capabilities to support sales and marketing needs and goals. This role will work closely with all marketing, sales, and other data operations teams to help with reporting needs, ensuring data quality, and data completeness. The ideal candidate is extremely detail-oriented, able to work on multiple concurrent projects at a time, and enjoys solving complex problems with creative solutions. 

The Responsibilities

• Maintain and distribute sales/marketing pipeline reports, sales forecasting reports, sold business reports, lost opportunity reports, provide marketing campaign support, sales activity reporting, and other ad-hoc reporting as needed. Routine querying and QA of Sales data in CRM system
• Monitor and maintain database integrity, performing ongoing data cleansing to maintain the health and accuracy of our prospect, and lead database
• Work with marketing, sales, and other data operations teams to develop coordinated, enterprise-wide marketing automation strategies, help with data updates, quality control, and data completeness
• Ensure the CRM database is segmented effectively for targeted marketing activities (email lists, ad audiences, etc.)
• Assist with compliance of GDPR, CAN-Spam, and other regulations on deliverable CRM activities including workflows, email creation, form creation, lead attribution, building segmented lists, and data management
• Create Engagement and Lead Nurture Campaigns to identify when prospects are most ready to enter or progress through the sales funnel and facilitate outreach with the sales development and lead generation teams
• Analyze and provide recommendations based on the performance of sales templates, marketing emails, chat flows, etc. to identify optimizations using A/B testing
• Optimize and Implement User workflows to help the team become more efficient with the Marketing/Sales Tech Stack
• Help the Marketing Automation Manager with various other related tasks

The Requirements

• 3+ years of experience with marketing operations (including campaign development and reporting) 
• B2B Marketing or Sales experience
• Email Marketing experience
• Experience with HubSpot/Other CRM platforms
• Proficiency with Excel/Sheets
• Extremely detail oriented
• Strong analytical skills
• Project management skills / knowledge of project management software
• Bachelor’s degree in related field preferred

What's in it for you?

• Remote work set-up
• Competitive pay
• Unlimited PTO for salaried positions and up to three weeks for hourly employees
• Medical, dental, vision (VSP) insurance, HSA, FSA, life insurance, and more
• Monthly half-day Fridays (yes, really!)
• 401K retirement plans
• Family benefits, such as parental leave, transition benefit for new parents, newborn sick leave, adoption assistance, pet insurance and more
• Educational assistance as well as Feedonomics certifications
• Virtual and in-person team events
• FeedoFUNds, a dedicated budget to foster and build relationships across the company for team events
• Referral bonus program 

Here at Feedonomics, we believe in giving back to our employees as well as the community by engaging in philanthropic events and providing days off to volunteer. We are also committed to our employees' well-being by offering employee assistance programs, access to a wellness app, and diversity and inclusion resource groups.

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