This hire guide was edited by the ZipRecruiter editorial team and created in part with the OpenAI API.
How to hire Rv Resort
Hiring the right RV Resort Manager is a pivotal decision that can significantly impact the success and reputation of your RV resort business. As the RV industry continues to grow, fueled by the popularity of road travel and outdoor recreation, the demand for skilled and experienced professionals to manage RV resorts has never been higher. The RV Resort Manager is not just responsible for the day-to-day operations; they are the face of your business, ensuring guests have memorable experiences, maintaining high occupancy rates, and upholding the standards that set your resort apart from competitors.
For medium to large businesses, the RV Resort Manager plays a critical role in driving revenue, optimizing operational efficiency, and fostering a positive work environment for staff. Their ability to manage complex logistics, oversee maintenance, handle guest relations, and implement marketing strategies directly influences customer satisfaction and repeat business. A well-chosen manager can turn an average resort into a sought-after destination, while a poor hire can result in negative reviews, operational inefficiencies, and lost revenue.
Given the multifaceted nature of the role, the hiring process must be thorough and strategic. Business owners and HR professionals must look beyond basic qualifications and focus on finding candidates with a blend of technical know-how, leadership skills, and a passion for hospitality. This guide provides a comprehensive roadmap for hiring an RV Resort Manager, covering everything from defining the role and required certifications to sourcing candidates, evaluating skills, and ensuring a smooth onboarding process. By following these best practices, you can secure a manager who will contribute to your resort's long-term growth and success.
Clearly Define the Role and Responsibilities
- Key Responsibilities: An RV Resort Manager is responsible for overseeing the daily operations of the resort, including guest services, reservations, staff management, maintenance coordination, budgeting, and compliance with safety and health regulations. They manage check-ins and check-outs, resolve guest issues, supervise housekeeping and groundskeeping teams, and ensure amenities are well-maintained. In larger resorts, managers may also handle marketing initiatives, vendor relationships, and event planning to increase occupancy and revenue.
- Experience Levels:
- Junior: 0-2 years of experience, typically assisting with front desk operations, guest services, or supporting senior managers. They may handle basic administrative tasks and learn the nuances of resort management.
- Mid-level: 2-5 years of experience, capable of independently managing smaller resorts or acting as an assistant manager in larger operations. They are expected to handle staff supervision, guest relations, and some financial responsibilities.
- Senior: 5+ years of experience, often with a background in hospitality management. Senior managers oversee large teams, develop operational strategies, manage budgets, and drive business growth. They are adept at crisis management and have a proven track record of improving guest satisfaction and operational efficiency.
- Company Fit: In medium-sized companies (50-500 employees), RV Resort Managers often wear multiple hats, balancing hands-on operational duties with strategic planning. They may interact directly with owners and have a broad scope of responsibility. In large companies (500+ employees), the role is more specialized, with managers focusing on specific departments, reporting to regional directors, and leveraging larger support teams. The scale of operations, guest volume, and available resources will influence the ideal candidate profile.
Certifications
Certifications play a vital role in validating the expertise and professionalism of RV Resort Managers. While not always mandatory, industry-recognized certifications demonstrate a commitment to best practices and ongoing professional development. Here are some of the most relevant certifications for this role:
- Certified Park Operator (CPO) - Issued by the National Association of RV Parks and Campgrounds (ARVC), the CPO certification is highly regarded in the RV resort industry. Candidates must complete a comprehensive training program covering topics such as guest services, facility management, regulatory compliance, and emergency preparedness. The certification process includes coursework, a written exam, and ongoing continuing education requirements. Employers value this credential as it signifies a manager's ability to uphold industry standards and manage resort operations effectively.
- Certified Hospitality Supervisor (CHS) - Offered by the American Hotel & Lodging Educational Institute (AHLEI), the CHS certification is designed for supervisors and managers in the hospitality sector. It covers leadership, human resources, conflict resolution, and guest service excellence. Candidates must have supervisory experience and pass an exam. This certification is particularly valuable for RV Resort Managers overseeing large teams or aspiring to advance into higher-level management roles.
- ServSafe Manager Certification - Administered by the National Restaurant Association, this certification is essential for managers responsible for food and beverage operations within the resort. It demonstrates knowledge of food safety, sanitation, and regulatory compliance. The certification requires completion of a training course and passing a proctored exam. Resorts with on-site dining or snack bars should prioritize candidates with this credential.
- First Aid/CPR Certification - While not exclusive to the RV industry, First Aid and CPR certifications from organizations like the American Red Cross or American Heart Association are highly desirable. Managers with these credentials are better prepared to respond to medical emergencies, ensuring guest safety and reducing liability risks.
These certifications not only enhance a candidate's resume but also provide assurance to employers that the manager is equipped to handle the diverse challenges of resort operations. When evaluating candidates, verify the authenticity of certifications and consider the relevance of each credential to your resort's specific needs. Investing in certified managers can lead to improved guest satisfaction, safer operations, and a stronger reputation in the industry.
Leverage Multiple Recruitment Channels
- ZipRecruiter: ZipRecruiter is an ideal platform for sourcing qualified RV Resort Managers due to its extensive reach, user-friendly interface, and advanced matching technology. Employers can post job openings and have them distributed to hundreds of job boards, maximizing visibility among active job seekers. ZipRecruiter's AI-driven candidate matching system quickly identifies top applicants based on your specific requirements, saving time and improving the quality of your talent pool. The platform's screening tools, customizable questionnaires, and automated interview scheduling streamline the hiring process. Many businesses report higher response rates and faster time-to-hire when using ZipRecruiter for hospitality management roles, making it a preferred choice for finding experienced RV Resort Managers.
- Other Sources: In addition to ZipRecruiter, consider leveraging internal referrals, professional networks, and industry associations to identify strong candidates. Internal referrals often yield high-quality hires, as current employees can recommend individuals who align with your company culture and operational standards. Professional networks, such as LinkedIn groups or hospitality forums, provide access to passive candidates who may not be actively searching but are open to new opportunities. Industry associations, like the National Association of RV Parks and Campgrounds (ARVC), often host job boards and networking events tailored to RV resort professionals. General job boards can also be effective, especially when targeting candidates with transferable skills from the broader hospitality sector. Combining multiple recruitment channels increases your chances of finding the right fit and ensures a diverse pool of applicants.
Assess Technical Skills
- Tools and Software: RV Resort Managers should be proficient in a range of software and technology platforms to efficiently manage operations. Key tools include property management systems (PMS) such as Campground Master, RMS Cloud, or ResNexus, which handle reservations, billing, and guest communications. Familiarity with point-of-sale (POS) systems is essential for managing on-site retail or food services. Managers should also be comfortable using Microsoft Office Suite (Excel, Word, Outlook) for reporting and communication. Knowledge of facility maintenance software, online booking engines, and digital marketing platforms (such as Mailchimp or social media scheduling tools) is increasingly valuable as resorts expand their online presence.
- Assessments: To evaluate technical proficiency, consider administering practical assessments during the hiring process. For example, provide candidates with a scenario requiring them to process a reservation using your PMS or resolve a guest billing issue. Ask for demonstrations of report generation or schedule management using spreadsheet software. Online skills tests can assess familiarity with industry-specific software, while role-playing exercises reveal a candidate's ability to troubleshoot technical issues in real time. Reference checks with previous employers can also shed light on a candidate's technical capabilities and adaptability to new systems.
Evaluate Soft Skills and Cultural Fit
- Communication: Effective communication is critical for RV Resort Managers, who must interact with guests, staff, vendors, and upper management. They should be able to convey information clearly, listen actively to guest concerns, and provide constructive feedback to employees. Strong written communication skills are necessary for drafting policies, responding to reviews, and managing correspondence. During interviews, assess candidates' ability to articulate ideas, handle difficult conversations, and adapt their communication style to different audiences.
- Problem-Solving: The dynamic environment of an RV resort requires managers who can think on their feet and resolve issues efficiently. Look for candidates who demonstrate resourcefulness, resilience, and a proactive approach to challenges. Ask behavioral interview questions about past experiences handling guest complaints, equipment failures, or staffing shortages. Candidates should be able to analyze situations, consider multiple solutions, and implement effective action plans while maintaining composure under pressure.
- Attention to Detail: Attention to detail is essential for maintaining high standards in guest services, safety, and facility upkeep. Managers must ensure that reservations are accurate, amenities are well-maintained, and compliance requirements are met. To assess this trait, present candidates with scenarios involving scheduling conflicts, inventory discrepancies, or regulatory documentation. Evaluate their ability to identify errors, follow procedures, and implement quality control measures. Reference checks can also provide insight into a candidate's reliability and thoroughness.
Conduct Thorough Background and Reference Checks
Conducting a thorough background check is a critical step in the hiring process for RV Resort Managers. Begin by verifying the candidate's employment history, ensuring that their experience aligns with the responsibilities and scale of your resort. Contact previous employers to confirm job titles, dates of employment, and specific duties performed. Ask about the candidate's performance, leadership style, and ability to handle the unique challenges of resort management.
Reference checks are equally important. Speak with former supervisors, colleagues, or direct reports to gain a well-rounded perspective on the candidate's strengths and areas for improvement. Inquire about their communication skills, problem-solving abilities, and attention to detail. References can also provide valuable feedback on the candidate's reliability, work ethic, and cultural fit within a hospitality environment.
Confirm all certifications listed on the candidate's resume by contacting the issuing organizations. Request copies of certificates and verify current status, especially for credentials with expiration dates or continuing education requirements. For roles involving financial responsibilities, consider running a credit check to assess fiscal responsibility. Additionally, conduct a criminal background check to ensure the safety of guests and staff. In some jurisdictions, background checks are required by law for positions of trust or those involving vulnerable populations.
By performing comprehensive due diligence, you minimize the risk of hiring unsuitable candidates and protect your resort's reputation. Document all findings and ensure compliance with local, state, and federal regulations regarding background checks and privacy.
Offer Competitive Compensation and Benefits
- Market Rates: Compensation for RV Resort Managers varies based on experience, location, and resort size. As of 2024, entry-level managers typically earn between $40,000 and $55,000 annually, while mid-level managers command salaries in the $55,000 to $75,000 range. Senior managers overseeing large or high-end resorts can earn $75,000 to $100,000 or more, especially in regions with high demand or premium amenities. Geographic location plays a significant role, with higher salaries common in coastal states, resort destinations, and areas with a high cost of living. In addition to base salary, many resorts offer performance bonuses tied to occupancy rates, guest satisfaction scores, or revenue targets.
- Benefits: To attract and retain top talent, offer a comprehensive benefits package that goes beyond salary. Standard benefits include health, dental, and vision insurance, paid time off, and retirement plans (such as 401(k) matching). On-site housing or a housing allowance is a highly attractive perk, especially for managers relocating to remote or seasonal locations. Additional benefits may include professional development opportunities, tuition reimbursement, flexible scheduling, and employee discounts on resort amenities. Some resorts provide company vehicles, travel stipends, or relocation assistance. Highlighting unique perks, such as access to outdoor activities, wellness programs, or family-friendly policies, can differentiate your resort in a competitive job market.
When structuring compensation and benefits, benchmark against similar resorts in your region and consider the expectations of experienced hospitality professionals. Transparent communication about pay and benefits during the hiring process helps set clear expectations and fosters long-term loyalty.
Provide Onboarding and Continuous Development
Effective onboarding is essential for setting your new RV Resort Manager up for success. Begin with a comprehensive orientation that introduces the manager to your resort's mission, values, and operational procedures. Provide an overview of the organizational structure, key contacts, and reporting lines. Arrange meetings with team members, department heads, and key stakeholders to facilitate relationship-building and knowledge transfer.
Develop a structured training plan that covers all aspects of resort operations, including reservation systems, maintenance protocols, guest service standards, and emergency procedures. Assign a mentor or experienced team member to guide the new manager through the first few weeks, offering support and answering questions as they arise. Encourage hands-on learning by involving the manager in daily operations, shadowing staff, and participating in team meetings.
Set clear performance goals and expectations, outlining key metrics such as occupancy rates, guest satisfaction scores, and budget adherence. Schedule regular check-ins to provide feedback, address challenges, and celebrate early successes. Offer ongoing professional development opportunities, such as workshops, industry conferences, or certification programs, to support the manager's growth and retention.
By investing in a thorough onboarding process, you help your new manager acclimate quickly, build confidence, and contribute to your resort's success from day one. A positive onboarding experience also reinforces your commitment to employee satisfaction and sets the tone for a productive working relationship.
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