This hire guide was edited by the ZipRecruiter editorial team and created in part with the OpenAI API.
How to hire Restaurant General Manager
Hiring the right Restaurant General Manager (RGM) is one of the most critical decisions a restaurant business can make. The RGM is the linchpin of daily operations, responsible for orchestrating staff, managing finances, ensuring customer satisfaction, and upholding brand standards. In medium to large businesses, the RGM's influence extends beyond the dining room, impacting everything from employee morale to profitability and long-term growth. A skilled RGM can turn around underperforming locations, drive revenue, and create a culture of excellence that permeates every aspect of the business.
In today's competitive hospitality landscape, the expectations for Restaurant General Managers have evolved. They are now expected to be adept at leveraging technology, interpreting complex financial reports, and leading diverse teams in high-pressure environments. The wrong hire can result in high turnover, declining guest satisfaction, and missed revenue targets. Conversely, the right RGM can elevate your brand, streamline operations, and build a loyal customer base. Their leadership style, problem-solving abilities, and operational expertise directly influence the restaurant's reputation and bottom line.
For business owners and HR professionals, understanding the nuances of the RGM role is essential for making informed hiring decisions. This guide provides a comprehensive roadmap for recruiting, evaluating, and onboarding top-tier Restaurant General Managers. From defining the role and required certifications to leveraging the best recruitment channels and assessing both technical and soft skills, this resource is designed to help you secure the leadership talent your restaurant needs to thrive. Whether you operate a single high-volume location or oversee a multi-unit enterprise, investing in the right RGM is a strategic move that pays dividends in operational excellence and sustained business success.
Clearly Define the Role and Responsibilities
- Key Responsibilities: Restaurant General Managers oversee all aspects of restaurant operations, including staff management, financial performance, inventory control, compliance with health and safety regulations, customer service, and marketing initiatives. They are accountable for hiring and training employees, scheduling shifts, resolving customer complaints, managing vendor relationships, and ensuring the restaurant meets or exceeds profitability targets. In larger organizations, RGMs may also be responsible for implementing corporate policies, coordinating with regional managers, and participating in strategic planning.
- Experience Levels: Junior RGMs typically have 2-4 years of experience in restaurant management, often progressing from assistant manager roles. They may require additional training and close supervision. Mid-level RGMs usually possess 5-8 years of experience, demonstrating proficiency in managing teams, budgets, and operations independently. Senior RGMs bring 9+ years of experience, often with a track record of multi-unit management, turnaround projects, or high-volume locations. They are expected to mentor junior managers and contribute to organizational strategy.
- Company Fit: In medium-sized companies (50-500 employees), RGMs may have a more hands-on role, directly managing daily operations and interacting closely with staff and customers. They may also be involved in local marketing and community engagement. In large organizations (500+ employees), RGMs often oversee multiple locations or larger teams, focus on executing corporate strategies, and report to regional or district managers. The scale of operations, reporting structure, and level of autonomy can vary significantly, so it is crucial to define expectations based on company size and complexity.
Certifications
Certifications are increasingly important for Restaurant General Managers, signaling a commitment to professional development and mastery of industry standards. One of the most widely recognized certifications is the Certified Restaurant Manager (CRM) offered by the National Restaurant Association Educational Foundation (NRAEF). This certification requires candidates to complete coursework in restaurant operations, food safety, and leadership, followed by a comprehensive exam. The CRM is highly valued by employers for its focus on practical management skills and up-to-date regulatory knowledge.
Another essential credential is the ServSafe Manager Certification, also administered by the NRAEF. This certification is often required by law and demonstrates proficiency in food safety, sanitation, and risk management. Candidates must pass a proctored exam covering topics such as safe food handling, allergen management, and emergency procedures. Employers benefit from hiring RGMs with ServSafe certification, as it reduces the risk of health code violations and foodborne illness outbreaks.
For those managing multiple units or aspiring to executive roles, the Certified Food and Beverage Executive (CFBE) from the American Hotel & Lodging Educational Institute (AHLEI) is a prestigious credential. The CFBE requires several years of management experience, completion of advanced coursework, and passing a rigorous assessment. This certification demonstrates expertise in financial management, human resources, and strategic planning within the hospitality industry.
Additional certifications, such as Alcohol Server Training (required in many states) and First Aid/CPR certification, can further enhance an RGM's qualifications. Employers should verify the authenticity of certifications and prioritize candidates who demonstrate a commitment to ongoing professional development. Investing in certified RGMs not only ensures regulatory compliance but also fosters a culture of safety, accountability, and operational excellence.
Leverage Multiple Recruitment Channels
- ZipRecruiter: ZipRecruiter is an ideal platform for sourcing qualified Restaurant General Managers due to its extensive reach and advanced matching technology. Employers can post job openings and instantly distribute them to hundreds of job boards, maximizing visibility among active job seekers. ZipRecruiter's AI-driven candidate matching system analyzes resumes and highlights top candidates based on relevant experience, certifications, and skills. This feature saves time and increases the likelihood of finding candidates who meet your specific requirements. Additionally, ZipRecruiter offers customizable screening questions, automated interview scheduling, and real-time analytics to track the effectiveness of your recruitment campaign. Many businesses report higher response rates and faster time-to-hire when using ZipRecruiter for management-level positions, making it a top choice for urgent and high-impact hires.
- Other Sources: In addition to ZipRecruiter, internal referrals remain a powerful recruitment channel. Current employees often know talented managers within their professional networks and can vouch for their work ethic and cultural fit. Professional associations, such as the National Restaurant Association and local hospitality groups, host job boards and networking events where experienced RGMs seek new opportunities. Industry-specific career fairs and conferences can also yield high-quality candidates. General job boards and social media platforms expand your reach to passive candidates who may not be actively searching but are open to new opportunities. Leveraging a mix of these channels ensures a diverse and robust candidate pool, increasing your chances of finding the ideal RGM for your organization.
Assess Technical Skills
- Tools and Software: Restaurant General Managers are expected to be proficient in a range of industry-specific tools and technologies. Familiarity with Point of Sale (POS) systems such as Toast, Micros, or Square is essential for managing transactions, tracking sales, and analyzing performance data. Experience with inventory management software like MarketMan or Restaurant365 helps streamline ordering, reduce waste, and control costs. RGMs should also be comfortable using scheduling and labor management platforms such as 7shifts or HotSchedules to optimize staffing and ensure compliance with labor laws. Proficiency in Microsoft Excel or Google Sheets is important for budgeting, forecasting, and reporting. In larger organizations, knowledge of enterprise resource planning (ERP) systems and customer relationship management (CRM) tools may be required.
- Assessments: To evaluate technical proficiency, consider incorporating practical assessments into your hiring process. For example, ask candidates to complete a simulated inventory reconciliation or analyze a sample P&L statement. Technical interviews can include scenario-based questions that test familiarity with POS systems or labor scheduling challenges. Online skills tests and software-specific certifications provide additional validation of a candidate's abilities. Observing candidates during a trial shift or shadowing session can also reveal their comfort level with technology and operational processes in a real-world setting.
Evaluate Soft Skills and Cultural Fit
- Communication: Effective communication is paramount for Restaurant General Managers, who must interact with staff, customers, vendors, and corporate leadership. RGMs should be able to convey expectations clearly, provide constructive feedback, and resolve conflicts diplomatically. During interviews, assess candidates' ability to articulate their management style and describe how they foster open communication within their teams. Look for examples of cross-functional collaboration, such as working with marketing or finance departments to achieve business objectives.
- Problem-Solving: The fast-paced restaurant environment demands quick thinking and resourcefulness. RGMs must be adept at identifying issues, analyzing root causes, and implementing effective solutions. During interviews, present candidates with real-world scenarios, such as handling a sudden staff shortage or addressing a negative online review. Evaluate their approach to problem-solving, decision-making, and risk management. Strong candidates will demonstrate resilience, adaptability, and a proactive mindset.
- Attention to Detail: Attention to detail is critical for maintaining operational standards, ensuring food safety, and delivering consistent guest experiences. RGMs must monitor compliance with health regulations, verify inventory accuracy, and oversee financial transactions. To assess this skill, ask candidates about their processes for conducting audits, managing checklists, or implementing quality control measures. Reference checks can also provide insight into a candidate's reliability and thoroughness in previous roles.
Conduct Thorough Background and Reference Checks
Conducting a thorough background check is a vital step in hiring a Restaurant General Manager. Begin by verifying the candidate's employment history, focusing on relevant management roles and tenure at each organization. Contact former employers to confirm job titles, responsibilities, and reasons for leaving. Reference checks should include direct supervisors and, if possible, subordinates to gain a well-rounded perspective on the candidate's leadership style and effectiveness.
Confirm all certifications listed on the candidate's resume by contacting the issuing organizations or requesting copies of certificates. This is especially important for food safety and alcohol service credentials, which may be required by law. Review the candidate's educational background, ensuring degrees and training programs are legitimate and relevant to the role.
Depending on company policy and local regulations, consider conducting criminal background checks, especially for positions involving cash handling or access to sensitive information. Some organizations also perform credit checks for senior management roles. Assess the candidate's online presence and reputation, particularly on professional networking sites and industry forums. Finally, ensure the candidate has the legal right to work in your jurisdiction and meets any age or licensing requirements for alcohol service. A comprehensive background check mitigates risk and ensures you are hiring a trustworthy, qualified leader for your restaurant.
Offer Competitive Compensation and Benefits
- Market Rates: Compensation for Restaurant General Managers varies based on experience, location, and company size. In the United States, entry-level RGMs typically earn between $50,000 and $65,000 annually, while mid-level managers command salaries in the $65,000 to $85,000 range. Senior RGMs, especially those overseeing high-volume or multi-unit operations, can earn $90,000 or more, with some large-market positions exceeding $120,000. Geographic location significantly impacts pay, with major metropolitan areas offering higher salaries to attract top talent. Bonuses, profit-sharing, and performance incentives are common, rewarding managers for meeting or exceeding financial and operational targets.
- Benefits: To attract and retain top Restaurant General Manager talent, offer a comprehensive benefits package. Standard offerings include health, dental, and vision insurance, paid time off, and retirement savings plans such as 401(k) matching. Additional perks may include flexible scheduling, meal allowances, tuition reimbursement, and professional development opportunities. Some organizations provide relocation assistance, wellness programs, and employee discounts. For senior roles, consider offering equity, long-term incentive plans, or company car allowances. A competitive benefits package not only differentiates your company in a tight labor market but also demonstrates a commitment to employee well-being and career growth.
Provide Onboarding and Continuous Development
Effective onboarding is essential for setting up your new Restaurant General Manager for long-term success. Begin with a structured orientation program that introduces company culture, values, and operational procedures. Provide a detailed onboarding checklist covering compliance training, technology systems, and key performance indicators. Assign a mentor or onboarding buddy to guide the new manager through their first weeks, answer questions, and facilitate introductions to team members and stakeholders.
Schedule regular check-ins during the first 90 days to review progress, address challenges, and provide feedback. Encourage open communication and solicit input on potential improvements to processes or team dynamics. Offer hands-on training in critical areas such as inventory management, scheduling, and customer service protocols. If possible, arrange shadowing opportunities with successful RGMs in your organization to share best practices and build a support network.
Finally, set clear performance expectations and development goals, aligning them with company objectives. Provide access to ongoing training and professional development resources, such as industry certifications or leadership workshops. A well-executed onboarding process accelerates the new manager's integration, boosts confidence, and lays the foundation for high performance and retention.
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