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Here's your quick checklist on how to hire entry level graphic designs. Read on for more details.

This hire guide was edited by the ZipRecruiter editorial team and created in part with the OpenAI API.

How to hire Entry Level Graphic Design

In today's visually driven business landscape, the role of an Entry Level Graphic Design professional is more critical than ever. Whether your company is launching a new product, revamping its brand identity, or driving digital marketing campaigns, the right graphic designer can make a significant difference in how your business is perceived by clients, partners, and the public. Hiring the right Entry Level Graphic Design talent is not just about finding someone who can use design software; it is about securing a creative partner who can translate business objectives into compelling visual assets. For medium to large businesses, where brand consistency and high-quality deliverables are paramount, a skilled graphic designer can directly impact marketing ROI, customer engagement, and overall business success.

Entry Level Graphic Designs bring fresh perspectives, adaptability, and a willingness to learn, making them valuable additions to creative teams. They often contribute innovative ideas, stay current with design trends, and possess a strong foundation in design principles. However, hiring the right candidate requires a strategic approach that goes beyond reviewing portfolios. Employers must assess technical proficiency, cultural fit, communication skills, and the ability to handle constructive feedback. A well-structured hiring process ensures that new hires not only meet the immediate needs of the business but also have the potential to grow within the organization.

This guide provides a comprehensive roadmap for hiring Entry Level Graphic Designs, tailored specifically for medium to large businesses. From defining the role and understanding required certifications to leveraging the best recruitment channels and onboarding practices, this article offers actionable insights for business owners and HR professionals. By following these best practices, your company can attract, evaluate, and retain top graphic design talent, ensuring your visual communications are always a step ahead of the competition.

Clearly Define the Role and Responsibilities

  • Key Responsibilities: In medium to large businesses, an Entry Level Graphic Design professional is typically responsible for creating visual assets such as digital advertisements, social media graphics, presentations, infographics, and print materials. They support senior designers and marketing teams by executing design briefs, adhering to brand guidelines, and preparing files for production. Additional tasks may include photo editing, basic animation, and assisting with website or email template design. Entry-level designers are also expected to participate in brainstorming sessions, accept feedback, and revise work as needed to meet project objectives.
  • Experience Levels: Entry Level Graphic Designs usually have less than two years of professional experience, often including internships or freelance projects. Junior designers typically have 0-2 years of experience, focusing on foundational skills and learning company processes. Mid-level designers possess 2-5 years of experience, demonstrating greater autonomy and the ability to manage small projects. Senior designers, with 5+ years of experience, lead creative direction, mentor junior staff, and oversee complex campaigns. Understanding these distinctions helps businesses set realistic expectations and career paths for new hires.
  • Company Fit: In medium-sized companies (50-500 employees), Entry Level Graphic Designs may handle a broader range of tasks, working closely with marketing, sales, and product teams. They often have more opportunities to contribute ideas and take on diverse projects. In large organizations (500+ employees), roles tend to be more specialized, with clear delineation between design, production, and creative direction. Entry-level designers in large companies may focus on specific types of deliverables or work within larger creative teams, emphasizing collaboration and adherence to established brand standards.

Certifications

While a formal degree in graphic design or a related field is often preferred, industry-recognized certifications can significantly enhance an Entry Level Graphic Design candidate's profile. These certifications validate technical proficiency, commitment to professional development, and familiarity with industry-standard tools. Employers should look for the following certifications when evaluating candidates:

Adobe Certified Professional (ACP): Issued by Adobe, this certification demonstrates proficiency in key Adobe Creative Cloud applications such as Photoshop, Illustrator, and InDesign. Candidates must pass a rigorous exam that tests their ability to use software features, apply design principles, and solve real-world design challenges. The ACP is highly regarded in the industry and assures employers that the candidate can handle essential design tasks efficiently.

Graphic Design Certification by the American Institute of Graphic Arts (AIGA): While AIGA does not offer a formal certification, membership and participation in AIGA-sponsored workshops and continuing education programs are valuable indicators of a candidate's commitment to professional growth. Employers may also look for certificates from AIGA-endorsed courses, which cover topics such as typography, branding, and digital design.

Certified Graphic Designer (CGD): Offered by the Graphic Designers of Canada (GDC), the CGD designation is recognized internationally and requires candidates to demonstrate a combination of education, experience, and portfolio quality. While more common in Canada, the CGD is respected by multinational companies and signals a high standard of professionalism.

Other Relevant Certifications: Additional certifications, such as the HubSpot Design Certification (for digital marketing design) or UX Design certifications from organizations like the Nielsen Norman Group, can be valuable for candidates interested in web and user experience design. These certifications require coursework, practical projects, and exams, ensuring that candidates are well-versed in the latest design methodologies.

Employers benefit from hiring certified Entry Level Graphic Designs because these credentials reduce onboarding time, minimize training costs, and ensure a baseline of technical competence. Certifications also indicate a candidate's initiative and dedication to their craft, making them more likely to succeed and grow within the organization.

Leverage Multiple Recruitment Channels

  • ZipRecruiter: ZipRecruiter is an ideal platform for sourcing qualified Entry Level Graphic Designs due to its extensive reach, user-friendly interface, and advanced matching algorithms. Employers can post job openings that are instantly distributed to hundreds of partner job boards, maximizing visibility among active job seekers. ZipRecruiter's AI-driven candidate matching system helps identify applicants who meet specific criteria, such as proficiency in Adobe Creative Suite or relevant certifications. The platform's screening questions and customizable filters allow hiring managers to quickly shortlist candidates who possess the required skills and experience. ZipRecruiter also offers robust analytics, enabling employers to track application rates, response times, and hiring outcomes. Many businesses report higher success rates and faster time-to-hire when using ZipRecruiter, making it a top choice for filling Entry Level Graphic Design positions efficiently.
  • Other Sources: In addition to ZipRecruiter, businesses should leverage internal referral programs, which often yield high-quality candidates who are already familiar with company culture. Professional networks, such as alumni associations and design communities, can connect employers with emerging talent and recent graduates. Industry associations, including AIGA and local design guilds, frequently host job boards and networking events tailored to creative professionals. General job boards and career fairs also provide access to a broad pool of candidates. By diversifying recruitment channels, companies increase their chances of finding candidates who align with both technical requirements and organizational values.

Assess Technical Skills

  • Tools and Software: Entry Level Graphic Designs must be proficient in industry-standard tools such as Adobe Photoshop, Illustrator, and InDesign. Familiarity with additional software like Adobe XD, After Effects, and Lightroom is a plus, especially for companies with digital or multimedia needs. Knowledge of web design platforms (e.g., WordPress, Figma, or Sketch) is increasingly valuable as businesses expand their digital presence. Understanding file formats, color management, and basic prepress procedures is essential for producing print-ready materials. Entry-level candidates should also demonstrate the ability to learn new tools quickly as technology evolves.
  • Assessments: To evaluate technical proficiency, employers can administer practical design tests that simulate real-world tasks, such as creating a social media graphic or editing a product photo. Reviewing a candidate's portfolio is crucial for assessing their design style, attention to detail, and versatility. Online skills assessments, such as timed quizzes or software-specific challenges, can further validate a candidate's expertise. During interviews, discussing past projects and asking candidates to explain their design choices provides insight into their problem-solving abilities and technical knowledge.

Evaluate Soft Skills and Cultural Fit

  • Communication: Entry Level Graphic Designs must effectively collaborate with cross-functional teams, including marketing, product development, and sales. Strong verbal and written communication skills are essential for interpreting briefs, presenting concepts, and incorporating feedback from stakeholders. During interviews, employers should look for candidates who can articulate their design process and respond constructively to critique. Real-world scenarios, such as explaining a design decision to a non-designer, can help assess communication abilities.
  • Problem-Solving: Successful graphic designers approach challenges with creativity and resourcefulness. Employers should seek candidates who demonstrate a willingness to experiment, adapt to changing requirements, and find solutions within project constraints. Behavioral interview questions, such as describing a time they overcame a design obstacle or managed tight deadlines, reveal a candidate's problem-solving mindset. Look for traits like resilience, curiosity, and a proactive attitude.
  • Attention to Detail: Precision is critical in graphic design, as small errors can undermine brand credibility and project outcomes. Employers should assess attention to detail by reviewing portfolio pieces for consistency, alignment, and adherence to brand guidelines. Practical tests that require candidates to spot and correct design flaws can also be effective. References from previous supervisors or instructors can provide additional insight into a candidate's reliability and thoroughness.

Conduct Thorough Background and Reference Checks

Conducting thorough background checks is a vital step in the hiring process for Entry Level Graphic Designs. Start by verifying the candidate's employment history, including internships, freelance projects, and previous full-time roles. Request references from former supervisors, colleagues, or instructors who can speak to the candidate's technical skills, work ethic, and ability to meet deadlines. When contacting references, ask specific questions about the candidate's contributions to projects, responsiveness to feedback, and collaboration with team members.

Confirming certifications is also important. Request copies of certificates or contact issuing organizations, such as Adobe or the Graphic Designers of Canada, to validate credentials. If the candidate claims proficiency in specialized software or techniques, consider administering a brief skills assessment to ensure their abilities match their resume.

For candidates who will handle sensitive company information or work on confidential projects, consider conducting a basic background check to confirm identity and review any relevant legal or financial history. While criminal background checks are less common for creative roles, they may be appropriate depending on company policy and the level of access the designer will have.

Finally, review the candidate's online presence, including their professional portfolio, LinkedIn profile, and participation in design communities. This helps verify the authenticity of their work and provides additional context about their interests and professional development. A comprehensive background check reduces the risk of hiring mismatches and ensures that new team members uphold your company's standards of integrity and professionalism.

Offer Competitive Compensation and Benefits

  • Market Rates: Compensation for Entry Level Graphic Designs varies based on location, industry, and company size. In major metropolitan areas, entry-level salaries typically range from $40,000 to $55,000 per year, with higher rates in technology, advertising, and media sectors. In smaller markets or regions with lower living costs, salaries may start at $35,000. Mid-level designers with 2-5 years of experience can expect to earn $55,000 to $70,000, while senior designers command $70,000 or more. Offering competitive pay is essential for attracting top talent, especially in competitive markets where skilled designers are in high demand.
  • Benefits: In addition to salary, a comprehensive benefits package can set your company apart. Standard offerings include health, dental, and vision insurance, paid time off, and retirement plans. Flexible work arrangements, such as remote or hybrid schedules, are increasingly attractive to creative professionals. Professional development opportunities, including access to design conferences, workshops, and software training, demonstrate a commitment to employee growth. Other popular perks include wellness programs, paid volunteer days, and stipends for home office equipment. For creative roles, providing a stimulating work environment, opportunities for portfolio-building projects, and regular feedback sessions can further enhance job satisfaction and retention.

Provide Onboarding and Continuous Development

Effective onboarding is crucial for integrating a new Entry Level Graphic Design professional into your team and setting them up for long-term success. Begin by providing a structured orientation that covers company culture, values, and key policies. Introduce the new hire to team members, including cross-functional partners in marketing, product, and sales, to foster collaboration from day one.

Assign a mentor or buddy--ideally a more experienced designer--who can answer questions, provide guidance, and help the new employee navigate company processes. Clearly outline job expectations, project workflows, and performance metrics. Provide access to necessary tools, software licenses, and brand assets, ensuring the new hire can start contributing quickly.

Schedule regular check-ins during the first 90 days to review progress, address challenges, and offer constructive feedback. Encourage open communication and provide opportunities for the new designer to share ideas or ask for support. Offer training sessions on company-specific design standards, project management tools, and any proprietary systems used by your team.

Finally, celebrate early wins and recognize the new hire's contributions to build confidence and engagement. A thoughtful onboarding process not only accelerates productivity but also increases retention, helping your company build a strong, cohesive creative team.

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