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How to hire Communications Intern
In today's fast-paced business environment, effective communication is a cornerstone of organizational success. As companies grow and adapt to new challenges, the need for skilled communicators becomes increasingly vital. Hiring the right Communications Intern can have a significant impact on your company's ability to convey its message, maintain its brand image, and foster productive relationships both internally and externally. A Communications Intern is often the bridge between departments, clients, and the public, supporting everything from press releases and social media management to internal newsletters and event coordination.
For medium and large businesses, bringing on a Communications Intern is not just about filling a temporary role; it is about investing in future talent that can evolve with your organization. A well-chosen intern can bring fresh perspectives, digital savvy, and a willingness to learn, all while supporting your communications team in executing campaigns and managing day-to-day tasks. Conversely, hiring the wrong candidate can lead to miscommunications, missed deadlines, and a negative impact on your company's reputation.
This guide provides a step-by-step approach to hiring a Communications Intern who will add real value to your organization. From defining the role and identifying essential skills to understanding the latest industry certifications and onboarding best practices, you will find actionable advice tailored to the needs of business owners and HR professionals. Whether you are hiring your first intern or looking to refine your process, this comprehensive resource will ensure you attract, assess, and retain top communications talent, setting your business up for long-term success.
Clearly Define the Role and Responsibilities
- Key Responsibilities: In medium to large businesses, a Communications Intern typically assists with drafting press releases, creating content for internal and external communications, managing social media accounts, supporting event planning, conducting media monitoring, and compiling analytics reports. They may also help coordinate communication between departments, update company websites, and assist with crisis communications under supervision. Their role often includes administrative support, research, and contributing to creative brainstorming sessions for campaigns.
- Experience Levels: Communications Interns are generally entry-level, but experience can vary. Junior interns may have less than one year of relevant coursework or extracurricular involvement, while mid-level interns might bring 1-2 years of academic or volunteer experience in communications, journalism, or public relations. Senior interns, often in their final year of study or with multiple internships, may have 2-3 years of hands-on experience, leadership roles in student organizations, or published work. The level of responsibility and autonomy assigned should align with the intern's experience.
- Company Fit: In medium-sized companies (50-500 employees), Communications Interns often have broader roles, supporting multiple functions and gaining exposure to various projects. They may work closely with a small communications team or report directly to a manager. In large organizations (500+ employees), the role tends to be more specialized, with interns focusing on specific channels or campaigns, working within larger teams, and adhering to established processes and brand guidelines. The scale and complexity of communications activities will influence the skills and experience required.
Certifications
While Communications Interns are typically early in their careers, certain industry-recognized certifications can set candidates apart and provide assurance of foundational knowledge. One notable certification is the Public Relations Society of America (PRSA) Certificate in Principles of Public Relations. This credential is designed for students and recent graduates, verifying their understanding of core PR concepts, ethics, and best practices. To earn this certificate, candidates must complete an approved preparatory course and pass a comprehensive exam. Employers value this certification as it demonstrates a commitment to the field and a grasp of industry standards.
Another relevant credential is the HubSpot Content Marketing Certification, issued by HubSpot Academy. This free, online certification covers content creation, promotion, and analysis, making it highly relevant for interns involved in digital communications. Candidates complete a series of online lessons and pass an assessment. The certification signals to employers that the candidate is familiar with content strategy, SEO, and analytics tools commonly used in communications roles.
For those interested in social media, the Hootsuite Social Marketing Certification provides foundational knowledge in social media strategy, platform management, and analytics. Issued by Hootsuite Academy, this certification requires passing an online exam and is recognized by employers seeking interns who can contribute to social media campaigns from day one.
While not always required, these certifications add value by validating a candidate's skills and commitment to professional development. When reviewing applicants, look for those who have pursued relevant certifications, as this indicates initiative and a proactive approach to learning. Additionally, certifications can help bridge the gap for candidates with limited formal experience, ensuring they possess the foundational knowledge needed to succeed in a communications internship.
Leverage Multiple Recruitment Channels
- ZipRecruiter: ZipRecruiter stands out as an ideal platform for sourcing qualified Communications Interns due to its user-friendly interface, extensive reach, and advanced matching technology. Employers can post internship positions and instantly distribute them to a vast network of job seekers, increasing the likelihood of attracting top talent. ZipRecruiter's AI-driven candidate matching system helps surface applicants whose skills and experience align closely with your requirements, saving time during the screening process. The platform's customizable screening questions and integrated applicant tracking system enable HR professionals to efficiently manage applications and schedule interviews. According to recent data, employers report a high success rate in filling internship roles quickly, with many finding suitable candidates within days. ZipRecruiter's robust analytics also allow you to track the effectiveness of your job postings and make data-driven adjustments to attract even more qualified applicants.
- Other Sources: In addition to ZipRecruiter, leveraging internal referrals can be highly effective. Encourage current employees to recommend candidates from their academic or professional networks, as referrals often yield high-quality hires who fit well with company culture. Professional networks, such as alumni associations and industry-specific groups, are valuable for reaching students and recent graduates actively seeking internships. Industry associations often host job boards or career fairs tailored to communications professionals, providing access to a targeted pool of candidates. General job boards and university career centers are also useful for casting a wide net, though they may require more effort to filter applicants. Combining multiple recruitment channels increases your chances of finding a Communications Intern who meets both your technical and cultural requirements.
Assess Technical Skills
- Tools and Software: Communications Interns should be familiar with a range of digital tools and platforms. Essential programs include Microsoft Office Suite (Word, PowerPoint, Excel) for document creation and reporting, as well as Google Workspace for collaboration. Experience with content management systems (CMS) like WordPress or Drupal is valuable for website updates. Social media management tools such as Hootsuite, Buffer, or Sprout Social are often required for scheduling and monitoring posts. Basic graphic design skills using Canva or Adobe Creative Cloud (Photoshop, Illustrator) are increasingly important for creating visual content. Familiarity with email marketing platforms (Mailchimp, Constant Contact) and analytics tools (Google Analytics, native social media insights) is also beneficial.
- Assessments: To evaluate technical proficiency, consider incorporating practical tests into your hiring process. Assign a short writing or editing task relevant to your company's communications needs, such as drafting a press release or creating a social media calendar. Ask candidates to demonstrate their ability to use specific tools, either through a live demonstration or by submitting sample work. Online skills assessments can measure proficiency in Microsoft Office, CMS platforms, or social media management. During interviews, probe candidates' experience with relevant software and request examples of past work or projects. This approach ensures you select interns who can contribute effectively from day one.
Evaluate Soft Skills and Cultural Fit
- Communication: Strong verbal and written communication skills are essential for Communications Interns, who must interact with cross-functional teams, stakeholders, and external partners. Look for candidates who can articulate ideas clearly, adapt their messaging for different audiences, and provide constructive feedback. During interviews, assess their ability to explain complex concepts in simple terms and their comfort level with public speaking or presenting. Effective communicators can bridge gaps between departments and ensure consistent messaging across all channels.
- Problem-Solving: Communications Interns often encounter unexpected challenges, such as last-minute changes to campaigns or handling sensitive information. Seek candidates who demonstrate resourcefulness, adaptability, and a proactive approach to problem-solving. Ask behavioral interview questions about how they have navigated difficult situations or resolved conflicts in the past. Look for evidence of critical thinking, creativity, and the ability to remain calm under pressure. These traits are invaluable in fast-paced communications environments.
- Attention to Detail: Precision is crucial in communications, where errors can lead to misunderstandings or damage to the company's reputation. Assess candidates' attention to detail by reviewing their application materials for typos, inconsistencies, or formatting issues. During practical assessments, evaluate their ability to follow instructions and produce error-free work. Ask about their process for proofreading and fact-checking. Interns with strong attention to detail will help maintain your organization's professional image and credibility.
Conduct Thorough Background and Reference Checks
Conducting thorough background checks is a critical step in the hiring process for Communications Interns. Begin by verifying the candidate's educational background, ensuring they are currently enrolled in or have recently completed a relevant program such as communications, journalism, public relations, or marketing. Request transcripts or proof of enrollment if necessary. Next, check references from professors, previous employers, or supervisors from volunteer roles. Ask specific questions about the candidate's reliability, communication skills, and ability to meet deadlines. These insights can reveal strengths and potential areas for development.
Confirm any certifications listed on the candidate's resume by contacting the issuing organizations or requesting digital badges. This step is especially important for certifications such as the PRSA Certificate in Principles of Public Relations or HubSpot Content Marketing Certification, as these credentials demonstrate a foundational understanding of industry standards. Additionally, review the candidate's portfolio or samples of previous work to assess the quality and originality of their contributions.
For roles involving access to sensitive information or company accounts, consider conducting a basic background check to verify identity and screen for any red flags. While Communications Interns are typically entry-level, due diligence helps protect your organization from potential risks. Document all steps taken during the background check process and ensure compliance with relevant privacy laws and company policies. By thoroughly vetting candidates, you increase the likelihood of hiring an intern who is trustworthy, competent, and aligned with your organization's values.
Offer Competitive Compensation and Benefits
- Market Rates: Compensation for Communications Interns varies based on experience, location, and company size. In major metropolitan areas, paid internships typically range from $16 to $22 per hour for undergraduate students, with graduate-level interns or those with significant experience earning up to $25 per hour. In smaller markets or for remote roles, rates may be slightly lower, averaging $14 to $18 per hour. Some companies offer stipends or academic credit in lieu of hourly pay, but competitive compensation is increasingly important for attracting top talent, especially in large organizations or high-demand markets.
- Benefits: Beyond pay, offering attractive benefits can help your company stand out. Common perks include flexible work hours, remote or hybrid work options, and access to professional development resources such as online courses or industry conferences. Many organizations provide mentorship programs, networking opportunities with senior leaders, and regular feedback sessions to support interns' growth. Additional benefits may include transportation or meal stipends, wellness programs, and company-branded merchandise. For large companies, offering rotational programs or the potential for full-time employment after the internship can be a powerful incentive. Highlighting these benefits in your job postings will help you attract motivated candidates who are eager to contribute and learn.
Provide Onboarding and Continuous Development
Effective onboarding is essential for setting Communications Interns up for success and ensuring they integrate smoothly with your team. Begin by providing a comprehensive orientation that covers your company's mission, values, and communication protocols. Introduce the intern to key team members and stakeholders, and assign a mentor or buddy to offer guidance during the first few weeks. Clearly outline the intern's responsibilities, performance expectations, and learning objectives, ensuring alignment with both their academic goals and your organization's needs.
Provide access to necessary tools, software, and resources, and offer training sessions on any platforms or processes unique to your company. Encourage interns to ask questions and participate in team meetings, brainstorming sessions, and project updates. Regular check-ins with supervisors or mentors help monitor progress, address challenges, and celebrate achievements. Solicit feedback from the intern about their experience, and be open to making adjustments that enhance their learning and contribution.
Finally, foster a supportive and inclusive environment where interns feel valued and empowered to share their ideas. Recognize their contributions publicly and provide opportunities for them to take ownership of projects or present their work. A well-structured onboarding process not only boosts intern performance but also increases the likelihood of converting high-performing interns into future full-time employees, strengthening your talent pipeline for years to come.
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