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EWC Ramps Up Hiring to
Fuel New Locations

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Car Wash

Highlights

  • Reduced hiring times by 22% and streamlined workflows through UKG integration
  • Achieved a 30% higher applicant response rate compared to other sourcing tools
  • Successfully staffed key positions including Team Members, Service Technicians, Assistant Site Managers, Site Managers, and Area Regional Managers

Background

Express Wash Concepts (EWC) is the parent company of five award-winning brands with over 100 locations across Ohio, Indiana, Pennsylvania, Michigan, North Carolina, and Virginia.

Challenge

With rapid expansion underway, EWC aims to open 30 new locations and bring on more than 1,000 new employees each year. To sustain this level of growth, they need a steady flow of qualified candidates. As Brenda Duarte, Senior Manager of TA, puts it, “If we can’t quickly secure the right talent, we risk delaying store openings and compromising our exceptional customer experience.” However, EWC was limited by a single sourcing tool, which made it challenging to attract enough applicants to support their ambitious growth plans. Additionally, each location had its own approach to recruiting and hiring, creating a need for a unified strategy. They needed to diversify their methods and expand their reach to efficiently connect with qualified candidates.

Solution

EWC turned to ZipRecruiter to boost applicant flow and fill roles faster. Their dedicated ZipRecruiter team analyzed data and adjusted strategies to drive more traffic to new car wash locations. ZipRecruiter’s AI matched them with thousands of qualified candidates they had previously missed, and the seamless ATS integration delivered a great candidate experience. Brenda explains, “With ZipRecruiter, the application process is smooth and frictionless, so we’re seeing higher response rates and more interactions with our jobs.”

Results *

By relying on ZipRecruiter to establish a consistent nationwide job posting strategy, EWC was able to support its ambitious growth. ZipRecruiter delivered a 30% higher applicant response rate and a significant boost in candidate quality compared to other sourcing tools. After just one month, EWC filled roles 22% faster on average, allowing them to staff and launch more than 30 new car washes and fill roles across the organization, including Team Members, Service Technicians, Assistant Site Managers, Site Managers, and Area Regional Managers.

“With ZipRecruiter, we’re finally seeing the candidate quality we need to support company growth. It’s made opening and staffing new locations a lot quicker and easier.”

Brenda Duarte
Senior Manager of Talent Acquisition at Express Wash Concepts

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