What does a growth product manager do?
Career: Growth Product Manager
A Growth Product Manager (GPM) focuses on driving user acquisition, activation, retention, and revenue. Unlike traditional Product Managers, they rely heavily on data, experimentation, and rapid iteration to optimize key growth metrics. GPMs collaborate closely with marketing, engineering, and design teams to test hypotheses, implement A/B tests, and refine the user journey. Their goal is to identify scalable growth opportunities and remove friction points in the product experience.