What qualities does a digital marketer need?

A digital marketer must have excellent verbal, written, and interpersonal communication skills. They need to balance an artistic yet analytical mind to design a successful creative vision with visible impact on company sales and brand performance. It is essential to be able to juggle multiple projects at once, as well as utilize analytic data platforms such as Google Analytics and Google Adwords. Digital marketers must also be familiar with Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media Marketing concepts.