How do you become a digital marketer?

While there are no formal education requirements to become a digital marketer, many earn a bachelor’s degree in marketing or a related field to learn marketing concepts, terminology, and how to analyze online trends. You may also take courses in digital marketing without earning a degree to familiarize yourself with the industry. Study the primary forms of digital marketing--Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media--and how to use analytic data platforms. Acquire an entry-level position in a marketing department to gain experience from seasoned digital marketing professionals. Once you have some experience, create some mock campaigns for your portfolio to seek digital marketer or digital marketing specialist positions.