What is an online community manager?

An online community manager uses social media, marketing, brand awareness, and interpersonal communication skills and abilities to build online community engagement for their company or client. As a community manager, you use social media platforms to engage customers, promote products and services, and elicit feedback. Your responsibilities consist of tracking performance metrics, following and reporting on trends, and relaying information to management. Duties also involve creating content for digital platforms. Qualifications for online community management jobs often include a college degree in marketing, communication, business, or a related field. Excellent written communication skills and customer service experience are helpful in this career.