What is a wine merchant?

A wine merchant is responsible for the purchase and sale of wine for a retail store or producer. In this job, your duties include managing inventory, filling out purchase orders, coordinating promotional events and sales at your store, and cultivating relationships with vintners, other merchants, and industry experts. You may also do a fair amount of travel in this career, visiting vineyards, wine tastings, and trade shows where you continue to build relationships for your store.