What is a sales coach?

A sales coach provides specialized training for salespeople. As a sales coach, you help the employees of an organization improve their sales skills to boost company performance. Typical job duties involve identifying areas of improvement, developing training programs, onboarding new salespeople, leading training activities, and providing help for specific issues. A sales coach often evaluates employee performance before and after the training program. The career requires excellent interpersonal skills, extensive sales or customer service experience, and usually a bachelor’s degree in a related field.