What is a product analyst?

A product analyst assists in the development of new products for a business. You research market data to determine the types of products consumers demand, then you calculate the costs to develop and market the product to determine potential price points. Part of your job duties include providing the results of your research to senior management to assist in the decision-making process for these new products. You may also do the same type of work for an existing product to keep it up-to-date or improve market share.