What does a lead generator do?

As a lead generator, you work in telemarketing as an appointment setter and contact prospective clients using the phone, email, and social media based on a list of phone numbers or emails provided to you. Your duties include making several phone calls each day, preparing a convincing presentation using pre-rehearsed scripts, and editing your scripts to more effectively cater to your target market. You must work to help meet sales quotas set by your team or employer. Other responsibilities include following up to answer questions about the product/service, to further convince a prospect to set up an appointment, and to confirm dates. Some employers require you to follow up with the sales manager as well.