What is a launch manager?

A launch manager is responsible for successfully introducing new products and services into the marketplace. As a launch manager, your job duties include collaborating with sales and marketing teams, developing a plan for going to market with a new product or service, implementing that plan, and analyzing results to improve future launches. The qualifications for a career as a launch manager include excellent organization and communication skills, a bachelor’s degree in a relevant subject or a Master of Business Administration (MBA), and several years of experience in the marketing or advertising industry.