What is a field marketing manager?

Field marketing managers oversee the day-to-day operations of the field marketing team. Field marketers go out to retail locations, events, and other public areas to promote the brand and increase product awareness. Some field marketers perform direct sales for the business as well. Field marketing managers hire and train their team members, create marketing campaigns and promotions that align with brand goals, and inspire their field market team so they can accomplish those goals. Qualifications for this career often include a bachelor’s degree and several years of relevant experience in successful marketing campaigns.