What is a digital experience manager?

A digital experience manager is a marketing employee that oversees the user experience of a website or application. As a digital experience manager, you work closely with the design and development teams to ensure that their client’s site or application meets their needs and is up to industry standards. One of your job duties is to test different areas of the site or application for ease of use and effectiveness. Strong web optimization skills are necessary for this job. Other qualifications for a career as a digital experience manager include a bachelor’s degree in computer science or another relevant field, and experience working in digital marketing, user experience, or web development job.