What is a customer service advocate?

A customer service advocate is a representative for the customer of a business. As a customer service advocate, your primary job duties are to meet the needs of the customer and make sure the company serves their best interests. You strive to protect customers from illicit business practices and improper product marketing. Other responsibilities include meeting with high-level executives and shareholders to advocate for the consumer. Problem-solving and decision-making skills are crucial for this career. Qualifications for working as a customer service advocate generally include a bachelor’s degree and experience working in customer service or marketing.