What is a community manager?

A community manager aligns social media platforms with a company’s brand, engages customers through targeted marketing initiatives, and manages communications to and from customers. Their responsibilities include building brand awareness through company events and publicizing those events via social media. To stay on top of changes that may impact the company’s community, the community manager often partners with a social media manager, media relations manager, brand manager, and other members of the marketing team. As businesses continuously explore ways to engage customers, stakeholders, and partners, the role of a community manager becomes increasingly important.