What is a campaign manager?

A campaign manager oversees political campaign staff for a particular candidate and handles the business side of a campaign. Their job duties include consulting, marketing and advertising, fundraising, research, and public relations. They are responsible for hiring and training campaign staff and volunteers. The primary objective of a campaign manager is to help a candidate win an election by educating voters about their platform and experience. These campaigns can range from small local elections for city council or mayor to statewide elections for representatives and governor, or even national election campaigns for congressional representatives and presidential candidates.