What is cold calling?

Cold calling is a telemarketing practice that works to gather qualified leads. You use the phone to call a potential customer to see if they are a viable prospect for a product or service. This task is an important step in the sales process since it narrows down the people who are most likely going to want to try the service or a product. Once you vet the lead, you typically pass it to a sales representative to close. Using cold calling helps companies save time and money while still finding new clients or customers.