What does an account manager do?

The position of account manager is a common role in both the sales and advertising industries. While the day-to-day expectations may vary by industry, the basic expectations are the same. An account manager is a professional who manages the strategy and business relationship with their customers. After an account has been “won” by the company or agency in question, the account manager is responsible for helping the client reach their goals and ensuring a continued, positive, and profitable relationship. Account managers should understand their client’s long- and short-term needs, and leverage their company’s internal resources (strategy, customer service, creative, etc.) to help meet those goals. They serve as the client’s main point of contact, and will often provide recommendations or “upsells” to enhance their customer’s success.