What does a work from home lead generator do?

As a work from home lead generator, your job is to support remote sales and marketing efforts. In this role, you contact leads by phone as part of a telemarketing strategy, work on inbound and outbound advertising, help determine whether a customer is worth pursuing, and support digital lead generation techniques. The responsibilities of this job vary from company to company, as some prioritize cold calling clients, while others focus on indirect methods. Regardless of the specifics of this job, being a work from home lead generator requires a physical internet connection and a reliable telephone, preferably on a landline.