What does a visual merchandising coordinator do?

A visual merchandising coordinator identifies key products that a retailer wants to sell and designs appealing visual displays to emphasize those products. As a visual merchandising coordinator, your job duties are to anticipate consumer trends, plan visual displays for product placement, and create detailed retail shelving designs for in-store teams to implement. Your responsibilities are to position products strategically to encourage shoppers to buy high-priced products or extra add-on items. You may travel between retail stores to supervise in-store teams during the setup of visual displays.