What does a Salesforce Administrator do?

A Salesforce administrator’s duties are to coordinate and oversee various aspects of a company’s workflow, business operations, and productivity using Salesforce software. They work with end users, helping them resolve technical issues and developing new ways to manage and store data in a cloud environment. If a Salesforce administrator works more closely with end users, their responsibilities often involve utilizing the Salesforce customer relationship management (CRM) tools to facilitate business relationships. Qualifications to become a Salesforce administrator include a bachelor’s degree and professional certification in the Salesforce platform or specific resources, such as the CRM tools.