What does a referral manager do?

In the healthcare industry, a referral manager performs a variety of customer service, sales, and marketing duties focused on patient referrals to a clinic, nursing facility, doctor’s office, or hospital. The referral manager typically develops contacts, oversees referral coordinators, provides them with training, ensures they are versed in how to use customer relationship strategies, and oversees community outreach services. You also have administrative responsibilities, such as conducting meetings, making routine visits to facilities, performing reviews of coordinators and other staff, and collaborating with office managers and other staff to ensure all referral practices are being followed.