What does a promo model do?

As a promo model, your job is to engage in promotional activities for a product, service, or brand, usually through direct interaction with a potential customer. Promo models often work at in-store demonstrations and events or through social media to reach as many potential customers as possible. These jobs can be one-time, part-time, or full-time positions depending on the needs and marketing strategies of each company. Many promo models speak in front of crowds, demonstrate how to use products, answer questions, and otherwise represent a company as much as possible. Promo modeling is usually direct advertising where customers know who you work for, as opposed to influencer marketing where the advertising is indirect.