What is a promo model?

Promo models, also known as promotional models, are individuals hired to represent and promote a brand, product, or service at events, trade shows, or marketing campaigns. Their role is to engage with potential customers, distribute samples or information, and create a positive impression of the brand. Promo models often work at events such as conventions, in-store promotions, or product launches, helping to increase brand awareness and drive consumer interest. They are usually selected for their communication skills, approachable demeanor, and professional appearance.