What does a market researcher do?

A market researcher specializes in data collection and analysis to inform business decisions and influence outcomes. As a market researcher, you conduct quantitative and qualitative research to gather information about target markets and consumer behavior. Your job duties include conducting surveys to learn about consumer perceptions and attitudes, brand awareness, and buying behavior, collecting numerical data from digital marketing analytics, analyzing and interpreting data, and preparing reports for your supervisors and business executives. You can find market researcher jobs with most corporations, especially in the retail industry, as well as with marketing and consulting firms.