What does a CRM manager do?

A CRM manager handles sales and relationships with clients using the concepts of customer relationship management. Your primary goal in this position is to identify leads and target audiences for optimal ROI. Your responsibilities are to analyze the purchase and communication history of customers and develop goals that drive sales growth and improve customer retention. Your job duties also involve maintaining a database of this information, so you need experience with SQL and application development. In some CRM manager positions, you may also train other staff members to improve their sales by using your analyses and reports.