What do marketing jobs entail?

Marketing is a broad field that encompasses a number of creative and accounts-related jobs. Depending on your position, you might perform market research to find patterns and trends, research competitors’ sales and advertising strategies, and ideate new ways to create consumer interest in your client’s products or services. You work closely with sales, advertising departments, and management to develop comprehensive strategies for increasing sales and capturing larger segments of the market. Because of the interdisciplinary requirements, and the large amount of collaboration between departments, strong communications skills are essential to you regardless of job title.