What does a consumer insights intern do?

As a consumer insights intern, your job is to help a company understand its brand, how people think about a given product, and what sort of marketing, research, and analysis they should do in the future. You may also be involved with customer strategy or conduct survey work. Since this is an internship, you may not have the responsibilities of a full consumer insight analyst and cannot do all of the analyzing yourself. Most consumer insights interns end up working for a large corporation that has the money to hire analysts for jobs like these, but some end up working for a variety of different companies as an independent analyst.