What is video game localization?

Video game localization is the process of adapting a video game for different regions and languages, ensuring that the content is culturally appropriate and understandable for players around the world. This goes beyond simple translation; it often involves modifying graphics, dialogue, user interface elements, and even in-game references to fit the cultural expectations and legal requirements of the target market. The goal is to provide a seamless and enjoyable experience for players, regardless of their language or location.