What is UX strategy?

UX strategy is the process of planning and aligning a company’s user experience efforts with its business goals. It involves researching user needs, analyzing competitor offerings, and designing long-term plans to create products or services that provide meaningful and effective experiences for users. A strong UX strategy helps ensure that every design decision supports both the user’s satisfaction and the organization’s objectives. It typically includes elements like user research, customer journeys, and measurable success metrics.